Head of Brand

Gleeson Recruitment group are pleased to be working exclusively with a leading organisation within the precious metals retail industry is seeking a strategic and creative Head of Brand to join their team in Birmingham. This is a fantastic opportunity to shape the voice and presence of a high-performing eCommerce business operating in a competitive and prestigious market.

Job title: Head of Brand

Location: Birmingham

Salary: up to £70,000 (DOE) + bonus scheme

Contract: Full time, permanent, hybrid in office 4 days per week

Start date: April - July 2025

Working closely with the wider marketing, content, and customer service functions, you will be responsible for developing a compelling brand identity, delivering impactful content strategies, and ensuring consistency across all communication channels.

• Develop and implement a forward-thinking brand strategy across digital and traditional channels.

• Lead the planning and creation of engaging, audience-led content aligned with brand values and business objectives.

• Own and optimise display advertising campaigns to maximise brand reach and visibility.

• Oversee media relations, building strong relationships with key press and media contacts to elevate brand reputation.

• Manage and inspire a high-performing content team, fostering innovation and collaboration.

• Ensure consistency and quality across all written content, including web, email, blogs, and printed materials.

• Drive the brand's content evolution through insight-driven innovation and trend analysis.

• Align content and communication strategies to improve customer engagement, retention, and acquisition.

• Work cross-functionally to deliver a seamless brand experience across all customer touchpoints.

• Monitor and evaluate campaign performance, providing strategic insights and data-driven recommendations.

• Proven experience developing and executing brand and content strategies, ideally within a retail or eCommerce environment.

• Strong background in managing media relations, securing positive press coverage, and working with external agencies.

• Exceptional copywriting and editorial skills, with the ability to tailor content to diverse audiences.

• Demonstrated experience in leading and mentoring content or marketing teams.

• Excellent project and time management skills, with the ability to juggle competing deadlines.

• Strong understanding of customer engagement principles and digital content performance metrics.

• Creative mindset with a passion for storytelling and brand-building.

• Familiarity with display advertising, SEO, and content marketing best practices.

• Commercially aware with an ability to balance creativity and business objectives

Please apply for more information

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