Head of Brand

Role Description

This is an exciting opportunity for an ambitious leader to work with the number one insurance brand globally and lead brand activity for Allianz UK. This role is a leadership position in a Brand and Communications function that is bringing Brand, Sponsorship, External Communications, Internal Communications and Events closer as one team

As head of Brand, you will own and deliver the Allianz UK brand strategy, creating purpose, identity and connection in the UK amongst target audiences and leading work that visibly creates awareness, consideration, reputation and trust in an environment where AI models will increasingly influence purchasing decisions. You will be accountable for bold, sharp creative and flawless delivery, specifically how the Allianz brand looks and behaves where it shows up, and for the discipline of measuring and building its health over time

You will have excellent commercial acumen in retail and B2B environments, be able to articulate the role brand plays in each trading area and enable data-driven decisions on investment. You will need to earn credibility fast, acting as a trusted partner to colleagues and senior stakeholders across Allianz UK and the wider Allianz Group

This role is based in London, Guildford, Bournemouth, Bristol or Leeds, with the expectation to be on-site at least 50% of the working days each month

Salary Information

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package

About You

• Own and deliver the Allianz UK brand strategy across every part of the business and target audiences


• Build the health of the brand over time, owning brand tracking and measurement and turning it into clear conclusions and recommendations


• Manage, shape, and deliver the ATL and BTL creative for our multi-brand portfolio


• Manage how the brand is expressed consistently through multiple brand identities, channels and audiences - while enabling campaigns to run at pace


• Lead and inspire the brand team, setting direction, developing people and building a high-performance, customer-centric culture


• Manage agency and partner relationships, to drive delivery against objectives, getting the best value and creativity from them


• Coordinate across marketing communities in Personal, Commercial and Specialty Lines in Allianz UK; with Sponsorship, External and Internal Communications, and Corporate Events, and with other business functions, to keep integrated work aligned and moving toward delivery


• Track brand budget, investment and spend, flagging risks and decisions early


• Anticipate what is needed, step in to lead, and keep priorities, milestones and decisions on track and moving toward closure

Essential Skills

• Proven track record of leading brand strategy for a significant consumer or B2B brand, with experience in a regulated industry beneficial


• Track record of creating retail and B2B brand identities alongside other trading brands, and of working with creative agency partners to build brand identity for both internal and external audiences


• Excellent commercial instinct, able to make a compelling, analytical and evidence-based case for investment


• Confident working with data and insight, turning brand tracking, econometrics and customer insight into clear conclusions that support decision-making


• Experience of owning creative quality and brand governance, with the judgement to know when to hold firm and when to enable pace


• Experience of ATL and BTL creative asset delivery with a clear track record of success


• Experience of briefing and managing agencies and creative partners to a high standard


• Experience of leading, developing and motivating a team


• Experience of building and managing senior stakeholder relationships, with excellent emotional intelligence, negotiation and influencing skills


• Comfortable using a blend of experience, knowledge and AI tools to analyse complex information, think creatively and drive results


• Structured and organised approach, with a strong focus on planning, preparation and attention to detail, yet flexible in the face of shifting workloads, using own initiative to deliver beyond the role's requirements

Desirable Skills

• Previous Experience using GEO


• Responsible Artificial Intelligence usage

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options


• Hybrid working


• Annual performance related bonus


• Contributory pension scheme


• Development days


• A discount up to 50% on a range of insurance products including car, home and pet


• Retail discounts


• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us

Inclusive Support & Accessibility

At Allianz, we are committed to fostering building an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching. We want to encourage candidates to speak with us about any adjustments they may need. We’re here to support you

If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme

Contact our Resourcing team to opt into this scheme or for any assistance with during the recruitment process including larger text, hard copies, or spoken applications. [email protected] 

For any inquiries or to submit your application, please contact: Conor McCourt

Closing date 28th July 2026

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.

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