Head of Brand and Store Experience

icon building Company : Head Office
icon briefcase Job Type : Full Time

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Job Description - Head of Brand and Store Experience


About the role:


We are currently recruiting for a Head of Brand and Store Experience to join the team on a permanent basis.


It's an exciting time at the John Lewis Partnership as we progress with our transformation plan and focus on how we best serve our customers.

John Lewis is one of the country's most loved brands and, as a co-owner, is a truly special place to work.

This new leadership position reports into the Marketing Director and is part of our vision to be more curated, more inspirational and more relevant to our customers.

Come and work in a business that is truly committed to having a positive impact and doing things differently


You will be at the centre of defining how customers experience the John Lewis and new John Lewis Partnership brand in designing and delivering experiences that bring together the best of our product, service and experience.

These experiences will add differentiation, delight our customers and deliver commercial growth for the business.

This includes the design of our stores, the development of store formats, ownership of market leading propositions, and related experiences, such as Christmas.

You will oversee how we bring our brand to life to engage and excite customers in key moments.


You Will:


  • Own the development of brand propositions for the Partnership, and for John Lewis, curating the best of our product, service and experiences.
  • Own and develop the brief for hero propositions and be accountable for how the proposition is developed and communicated to our customers.
  • Develop the experiences and events strategy in line with both brand strategy and propositions.
  • Lead the development and delivery of a commercially viable approach to store design and space planning for all existing and new formats in support of the business plan and brand strategy.
  • Contribute to the strategy for store design direction and delivery of commercially viable store design solutions in a constantly evolving retail environment.
  • Influence business planning and portfolio to secure investment for this work.
  • Lead a high performing team in a way that is consistent with the Partnerships values.

Essential skills you'll need:


  • Significant experience in developing brand led marketing propositions to deliver customer and commercial outcomes
  • Experience in store design and store formatting
  • Experience working in leadership roles within large retail organisations
  • Expert at influencing stakeholders at a senior level across Board, Exec and Directors
  • Experience of delivering large scale projects into a significant store estate
  • Experience in leading large teams of direct reports and in a matrix organisation
  • Experience working with complex projects and managing multiple stakeholders
  • Passion for the John Lewis brand and how it comes to life for our customers

Next Steps:


  • You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
  • Thanks for your patience in the meantime and for showing an interest in joining JLP.

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