Head of Brand - Fashion

Head of Brand
Lifestyle Fashion Brand

A lifestyle fashion brand is seeking a dynamic Head of Brand to take full ownership of its identity, communications, and growth across multiple channels. With a loyal customer base, an ambitious expansion strategy, and new store openings on the horizon, this is an opportunity to shape the story and future of a well-loved name in fashion.

At the forefront of the business, you'll bring a balance of strategic vision and creative flair-ensuring every campaign, event, and customer touchpoint reflects the brand's values with purpose and excitement. From driving PR and high-profile launch events to overseeing promotional activity and elevating the brand identity, you'll be the custodian of a distinct voice that resonates with today's lifestyle-conscious customer.

Key responsibilities include:

• Leading the development and execution of a compelling brand strategy across retail, digital, PR, and events.

• Creating standout moments around new store openings, bringing energy, purpose, and impact to each launch.

• Acting as the guardian of brand identity, ensuring consistency across packaging, stores, campaigns, social, and influencer activity.

• Driving seasonal campaigns and product storytelling in partnership with creative, marketing, and e-commerce teams.

• Managing third party partnerships, inspiring high-quality outputs that align with commercial goals.

• Using customer and market insights to align brand activity with business performance.

What we're looking for:

• Proven experience as a senior brand leader-ideally Head of Brand or equivalent-within fashion, lifestyle, or premium retail.

• A confident decision-maker who has operated as "number one" in a brand or marketing function, with experience leading independently while managing a team.

• Strong expertise in PR, events, promotions, and brand identity, with a track record of creating buzz and excitement around brand activity.

• The ability to inspire cross-functional collaboration and influence at all levels.

• A natural storyteller with a passion for style, culture, and customer insight.

This is a rare chance for a driven brand leader to leave their mark-blending strategic vision with hands-on delivery in a creative, commercial, and fast-moving environment.