Head of Brand Marketing (EMEA)

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future. 

Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

We have big plans for the future of Minor Figures. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.  

The Head of Brand Marketing (EMEA) is a key part of our regional leadership team and is responsible for developing and managing our marketing and communications in the UK and our Europe export markets. 

This role is pivotal in our pursuit of being the most loved brand on the planet, dreaming up and delivering the strategic and wildly creative activities that grow our brand awareness, engagement and love.

As our Head of Brand Marketing (EMEA), your day will look a little like:

• Contributing to the development and leadership of the EMEA business as a member of the regional management team, helping to shape and implement the business strategy.
• Developing and managing the execution of the EMEA marketing plan, activity calendar and budget to support the overall business strategy, creating the most exciting brand on the planet and supporting the achievement of our sales objectives.
• Managing 3 direct reports, and inspiring and coaching for performance.
• Acting as the main point of contact for our sales and operations team on all things brand / marketing.
• Working with the sales team to drive performance across our varied customer base.
• Tracking and driving performance of our growing grocery estate, ensuring we remain a preferred partner for all our customers.
• Tracking and evaluating marketing activity against agreed targets, including awareness, conversions and sales.
• Tracking and analyzing consumer and category data, spotting trends to guide strategy and develop the NPD pipeline for the EMEA business.
• Working closely with the sales team, providing category management data and insight to guide plans and initiatives to drive channel dominance.
• Supporting the global brand team (based in the same office) in the delivery of global brand activations.
• Maintaining regular communication with our teams in Melbourne and LA, to ensure consistency in positioning of the brand in EMEA and sharing best practice.
• Working with our London-based creative team and product developers to develop marketing output and deliver NPD projects.
• Manage the launch of our ongoing agenda of groundbreaking innovations. 

You will be leading a small team of talented and passionate marketers and report to our GM for EMEA, whose ambition for our business will inspire you to think and act at your most strategic and creative level.

You will also be working closely with Stu, our CEO & EMEA GM, who will support the work you do in EMEA.

And, you’ll work closely with a motley crew of teammates across the globe that are celebrated for their individuality in a work culture that encourages you to be optimistic, experimental and daring.

We want people to come into Minor Figures to ​be a true version of themselves ​every day. Every day. ​No matter if you're up, or if you're down, we want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves. 

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

• Live and breathe their authenticity and individuality in everything that they do.
• Take pride in what they do, and inspire others to do the same.
• Have a sense of fun and adventure, along with a hands on & a can-do approach.
• Not be phased by constant change and challenges and willing to adapt and implement solutions.
• Collaborate like crazy & have a willingness to help in all areas of the business when needed.
• Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.

For the role itself, you will have a strong strategic mindset, take pride in excellent delivery of multi-faceted projects, creativity in spades and will be eager to go beyond the status quo to create a brand that is truly loved by young consumers.

Your dream role encourages you to bring your phenomenally creative ideas (that blow people's hair back) to reality, leading your team to deliver solid execution and being keen to roll your own sleeves up too.

Key Skills needed include:

• Having a background in brand, strategic thinking and commercial acumen, with the ability to set a clear direction and build plans that drive MF towards our goals and ensure every marketing £ is working hard.
• Being insights driven and able to collate and analyse multiple sources of data to shape strategy and deliver powerful results.
• Possessing a creative flair that brings magic to every touchpoint and activation.
• A deep understanding of the FMCG landscape, the plant-based category and how to drive performance across a number of channels. 
• Being passionate about innovation, creativity, sustainability and the Minor Figures brand.
• Having the ability to adapt to changes and able to see the big picture but with a pragmatic and flexible approach to delivery.
• Demonstrating an open and collaborative nature, developing and nurturing key internal and external partnerships.
• Delivering leadership skills that support our energised and passionate marketing team.

We realise that a job is more than just the take home salary each month. So what are you really getting?

• 25 days of annual leave + local German holidays. Up to 5 days annual leave rollover to the following year
• Private Health Insurance
• Statutory pension contribution through Nest
• Employee share options scheme, available to all full time employees.
• 1 additional day off to protest, volunteer, attend a demonstration
• Plenty of coffee and oat m*lk! YAY!
• Vegan lunch & snacks when you are in the office
• Staff discount 30% off on all orders

You’ll be based out of our office in East London. Work from home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. 

The hours of work are 9am - 5.30pm.

Minor Figures is committed to an inclusive, diverse workplace where everyone is valued. We celebrate differences and provide equal employment opportunities, hiring based solely on ability and effectiveness regardless of gender, age, disability, race, religion, sexuality, or social background.

Submit a CV and any supporting documents to us.
Tell us why you want to work with us at Minor Figures.

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

If you've got any questions about the role or what to chat about what life is really like at Minor Figures, email us at [email protected].