Head of Customer Growth & Loyalty

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

As Head of Customer Growth & Loyalty, you will lead the strategy and delivery of digital growth, CRM and loyalty performance across Greene King, driving revenue, customer engagement and long-term value. You’ll work at the heart of the Customer Growth function, shaping how we connect with our guests across every digital touchpoint.

As Head of Customer Growth & Loyalty, you will…

• Lead digital trading performance across web, app, CRM and booking channels to drive revenue and conversion
• Define and deliver CRM and customer lifecycle strategies that maximise engagement and lifetime value
• Own the loyalty and app strategy, driving member growth, frequency and overall customer value
• Use data, analytics and AI-driven insights to optimise performance and personalise the customer experience
• Lead and develop cross-functional teams across digital trading, CRM, loyalty and analytics to deliver growth objectives

What you’ll bring…

• Senior leadership experience across digital growth, CRM, loyalty or eCommerce in a complex business
• Strong commercial acumen with a track record of delivering revenue growth and performance targets
• Deep understanding of customer lifecycle management, loyalty strategy and digital optimisation
• Analytical mindset with experience using data, insight and AI to drive decision-making
• Proven ability to influence and collaborate at senior and executive level

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…