Head of Data Analytics (London, West Midlands HQ or Dubai)

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The role

We are seeking a strategic and data-driven Head of Data Analytics to lead the organisation’s digital measurement, marketing intelligence, and insights agenda for Norton Motorcycles Global business. This role brings together data and actions across our customer journey stages and enables the organisation with data backed insights and decision making, keeping the customer in the centre.

The ideal candidate will unify data across digital marketing, research engagement, CRM , dealer actions and experience into actionable insights, driving lead conversion, marketing ROI, and customer lifetime value.

Duties/Responsibilities

• Defining and executing Norton Motorcycles' global analytics and insights strategy

• Building a connected view of the customer journey across digital marketing, CRM, dealers, bookings, retail, and ownership

• Driving performance marketing and lead analytics, optimising conversion from enquiry through to retail

• Developing advanced attribution models that connect online engagement to real-world sales outcomes

• Delivering actionable customer, campaign, and market insights that influence executive decision-making

• Creating a Customer 360 framework and enabling personalised engagement strategies

• Driving experimentation, CRO, and data-led optimisation across customer touchpoints

• Enhancing dealer and retail funnel visibility across global markets

• Leveraging customer experience and lifecycle insights to improve retention, loyalty, and lifetime value

• Leading and developing a high-performing global team of analysts and data scientists

Key Skills & Competencies

• 15+ years' experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data Strategy

• Deep expertise in performance marketing analytics, customer journeys, and funnel optimisation

• Strong understanding of attribution modelling and online-to-offline conversion measurement

• Experience working with martech and adtech ecosystems

• Advanced analytical capabilities including SQL, data modelling, statistical analysis, and visualisation tools such as Power BI, Tableau, Adobe Analytics, or Google Analytics

• Proven ability to transform data into strategic business outcomes

• Experience partnering with senior global stakeholders and influencing executive decision-making

Rewards of Working at Norton

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

• Competitive salary package that recognises your skills and experience

• 33 days of holiday (inc. Bank Hols) to relax and recharge

• Generous pension scheme that sets you up for the future, with access to personalised advice.

• Private Medical Insurance and a Cash Back Programme to keep you feeling your best

• Life insurance (4x salary) because we've got your back no matter what

• FREE fruit, got to have your five-a-day!

• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

• A diverse and international team that brings together different perspectives, backgrounds, and experiences.

• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

• Want to go green? You can enjoy free electric bicycle hire

• Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!