Head of Digital

Head of Digital and Ecommerce | Manchester/Hybrid | Salary up to £125k | DTC

A growing DTC organisation is looking for a Head of Digital and eCommerce to lead its digital function, with full accountability for performance, strategic direction and commercial growth. This position will shape the delivery of scalable, high-quality digital products and services that meet the evolving needs of a diverse customer base.

The Head of Digitaland eCommerce will oversee the product, engineering and design teams, working across both direct and partner channels to ensure a strong digital presence and seamless customer experience.

Key Responsibilities:

• Lead the performance and day-to-day management of the digital function, owning a P&L exceeding £20m.
• Drive the development and optimisation of digital products and services, including self-service tools, online ordering, and omnichannel solutions such as click & collect and service portals.
• Set and deliver commercial targets for digital, including new customer acquisition and revenue growth.
• Develop strong relationships across the organisation and with external digital partners to align and scale digital initiatives.
• Build, coach and develop a high-performing digital team, fostering continuous improvement and innovation.
• Define and lead the digital strategy, influencing executive leadership and gaining buy-in across senior stakeholders.
• Champion digital across the organisation, embedding a digital-first culture and mindset.
• Serve as the business's expert in digital, staying informed on industry trends and providing thought leadership.
• Collaborate closely with IT and other key functions to ensure infrastructure supports scalable, cost-effective growth.
• Represent the digital function at leadership forums and relevant industry events.

Key Skills & Knowledge:

• Strong leadership background within digital roles within commercial or fast-moving DTC environments.
• Clear understanding of digital product, technology delivery, and customer experience in a DTC setting.
• Demonstrated ability to manage budgets, deliver against KPIs, and influence strategic decision-making.
• Confident communicator with credibility at senior and executive levels.
• Strong organisational skills with the ability to manage multiple priorities and lead through change.

This is an exciting opportunity for a Head of Digital and eCommerce to take ownership of digital growth in a business investing in long-term, scalable transformation. The role combines strategic thinking with hands-on delivery and team leadership.

If you're a commercially minded Head of Digital and ecommerce ready to lead a high-impact digital function in a DTC space, this could be your next move.

Apply today to find out more!

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