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Head of Digital

icon building Company : Reed
icon briefcase Job Type : Full Time

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Job Description - Head of Digital

Head of Digital

Location: Bradford
Type: Permanent, Full-Time
Sector: Healthcare / Digital Marketing

Are you a digital leader ready to shape the future of online engagement in the healthcare sector? A rapidly growing healthcare services provider is seeking a Head of Digital to lead and execute a dynamic digital strategy across all channels.

About the Role

This is a hands-on leadership role where you'll drive digital transformation, manage a small team, and oversee a wide range of digital functions including SEO, content strategy, AI-generated media, paid advertising, and analytics. You’ll play a key role in enhancing brand authority and expanding the organisation’s digital footprint.

Key Responsibilities
  • Develop and implement a comprehensive digital strategy
  • Lead SEO, content marketing, outreach, and website optimisation
  • Manage AI-generated media using tools like MidJourney, DALL·E, Runway, or Sora
  • Oversee website performance and content publishing (WordPress)
  • Plan and execute paid advertising campaigns (Google, Facebook, LinkedIn)
  • Monitor and report on digital performance metrics and KPIs
  • Lead a small team of digital professionals and freelancers
  • Collaborate with internal and external stakeholders
  • Ensure compliance with data protection and accessibility standards
  • Manage content distribution across platforms including TikTok, YouTube, Instagram, LinkedIn, and X
What You’ll Need
  • Proven experience in a senior digital marketing or leadership role
  • Strong expertise in SEO, content strategy, and backlink management
  • Proficiency in WordPress and digital analytics tools (Google Analytics, Ahrefs, SEMrush)
  • Familiarity with AI content tools and social media management platforms
  • Excellent communication, leadership, and project management skills
  • A data-driven mindset with a passion for innovation
Desirable
  • Experience in the healthcare or pharmacy sector
  • Certifications in SEO, Google Analytics, or digital media
  • Knowledge of platforms like Zoho for social media management
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