Head of Digital Marketing

Fantastic opportunity for a Head of Digital Marketing To join a disruptor in the prize competition space

Client Details

Prize competition in a unique way.

Description

• Define and execute the brand positioning in the UK, ensuring strong local relevance while aligning with global brand guidelines.
• Develop and lead an influencer marketing program, identifying high-impact influencers, financial thought leaders, and local personalities who align with our brand values.
• Identify, plan, and execute strategic offline marketing initiatives, including sponsorships, brand activations, and experiential campaigns that strengthen presence in the UK.
• Oversee the execution of a high-impact social media strategy, ensuring they dominate conversations across relevant social platforms (Instagram, Facebook, TikTok, X, YouTube).
• Track brand awareness, engagement, and campaign effectiveness, ensuring optimisation and ROI-driven decision-making.

Profile

• Experience in marketing, with 4 years in leadership managing a team ideally from a high-octane start-up environment in the retail sector.
• Deep expertise in positioning, brand activations, and offline marketing-you know how to create impact beyond digital performance campaigns.
• Strong understanding of UK consumer behaviour, market trends, and media landscape, including a pulse on UK's retail sector.
• Experience managing agency relationships, from creative production to influencer collaborations.
• Data-driven mindset, with experience in tracking campaign performance, optimising budgets, and driving ROI.

Job Offer

Competitive salary and package