Head of Digital Marketing and Content

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially spirited and high-growth businesses that fuel the economy. We directly advise the owners and management teams that lead them.

We'll broaden your horizons

Our Sales & Marketing team is evolving to support BDO’s ambitious growth plans, bringing together expertise, technology and insight to create more connected experiences for our clients, prospects and people.

As part of this transformation, we're looking for a Head of Content and Digital to lead two critical capabilities at the heart of our growth strategy. This is a senior leadership role with responsibility for shaping how BDO builds its market presence, engages audiences and drives commercial outcomes through content, digital channels and marketing technology.

You'll lead talented Content and Digital Marketing teams, creating a connected growth engine that delivers measurable impact across awareness, engagement, lead generation, pipeline and revenue. Working closely with Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs teams, you'll help ensure our content, digital experiences and audience strategies support both commercial growth and wider firm objectives.

This is an opportunity to influence how one of the UK's leading professional services firms engages with clients and markets, whilst embedding new technologies, AI-enabled capabilities and innovative ways of working.

We'll help you succeed

At BDO, we're passionate about helping our people grow. You'll join a collaborative, high-performing environment where development, innovation and continuous improvement are embedded into how we work.

You'll have the opportunity to shape strategy, influence senior stakeholders and drive meaningful change across the firm. Working alongside experienced leaders, you'll be trusted to bring fresh thinking, challenge convention and lead through influence.

We're looking for someone who combines strategic leadership with strong execution, bringing deep expertise across content, digital marketing and audience engagement, alongside a passion for developing people and building capability.

Role purpose

Reporting to the Marketing Director, the Head of Content and Digital leads BDO's Content Marketing and Digital Marketing functions, shaping how the firm engages audiences, builds market presence and drives commercial growth through content, digital channels and marketing technology.

The role is responsible for developing and delivering BDO's content, digital and audience growth strategy, ensuring the firm's content ecosystem, digital experiences and owned channels deliver measurable impact across awareness, engagement, lead generation, pipeline and revenue.

As a senior leader within Sales & Marketing, you'll bring together content strategy, audience development, digital experience, demand generation and AI-enabled marketing capabilities into a connected growth engine that supports the firm's strategic priorities.

Key responsibilities

Strategic Leadership

• Develop and lead BDO's content, digital and audience growth strategy aligned to firm growth objectives.
• Set priorities, roadmaps and investment plans that maximise commercial impact.
• Act as a senior adviser on content strategy, audience engagement, digital marketing and marketing innovation.
• Build strong partnerships across Sales, Marketing, Go-To-Market, Brand, Talent and Corporate Affairs teams.
• Ensure Content and Digital operate as an integrated growth engine rather than standalone specialist functions.

Audience Growth & Engagement

• Develop audience-led approaches to segmentation, targeting and engagement across priority markets.
• Ensure content, campaigns, digital channels and sales engagement operate as a connected ecosystem.
• Oversee audience journeys from awareness through to conversion, growth and advocacy.
• Drive personalisation through audience insight, data and AI-enabled capabilities.
• Establish and monitor KPIs for audience growth, engagement and commercial contribution.

Content & Thought Leadership

• Lead BDO's content strategy, editorial approach and thought leadership agenda.
• Ensure content supports strategic growth priorities and differentiates BDO in the market.
• Champion content governance, reuse and performance measurement.
• Align content strategy closely with campaign activity and sales engagement.

Digital Marketing & Experience

• Oversee digital channel strategy, including website, SEO, GEO, PPC, social media and marketing automation.
• Drive continuous improvement in digital experience, conversion and channel effectiveness.
• Ensure digital capabilities support both audience engagement and commercial outcomes.
• Lead the evolution of digital platforms, tools and customer journeys.

Innovation, Technology & AI

• Lead the adoption of AI and emerging technologies across content and digital marketing.
• Drive continuous improvement through automation, data, technology and innovation.
• Ensure marketing technology investments deliver measurable business outcomes.
• Identify opportunities to improve audience engagement, personalisation and operational efficiency.

Stakeholder, Agency & Team Leadership

• Build trusted relationships with senior stakeholders across sectors, services and growth teams.
• Represent Content and Digital within strategic planning and transformation initiatives.
• Lead agency and partner strategy across content, digital marketing, SEO, PPC and digital experience.
• Oversee agency performance, governance, budgets and commercial value delivery.
• Lead and develop Content Marketing and Digital Marketing teams through their Senior Managers.
• Foster a culture of collaboration, accountability, innovation and continuous improvement.

You'll be someone with

• Significant leadership experience across content, digital marketing or integrated marketing functions.
• A proven track record of using content and digital channels to drive commercial growth.
• Strong experience leading teams through senior managers and developing marketing capability.
• Deep understanding of audience strategy, demand generation, buyer journeys and customer engagement.
• Strong knowledge of content strategy, SEO, GEO, digital experience, marketing technology and analytics.
• Experience managing agencies, external partners and marketing technology investments.
• Excellent stakeholder management, influencing and communication skills.
• Experience leading transformation, innovation and capability-building initiatives.

We're in it together

Mutual support and respect are core to our culture, and we're proud of our people-centred approach. From mentoring and coaching to formal development programmes, we'll support you at every stage of your career.

Our agile working framework helps us stay connected, bringing teams together where and when it matters most. You'll have access to the people, technology and resources you need to perform at your best.

Collaboration is fundamental to how we create value for our clients and opportunities for our people. You'll work alongside experts from across the firm, building relationships, sharing ideas and developing solutions that make a genuine impact.

We're looking forward to the future

At BDO, we help entrepreneurial businesses succeed, fuelling the UK economy. Our success is powered by our people, which is why we're continually investing in new capabilities, new technologies and new ways of working.

We've got a clear purpose and an exciting future. As we continue to evolve and grow, we're looking for leaders who can help shape what's next. If you're passionate about content, digital innovation and building audience engagement at scale, we'd love to hear from you.