Head of Digital - Primary Healthcare Services

Head of Digital - Primary Healthcare Services

Salary: £45,000 - £55,000 per annum + Annual Discretionary Bonus

Location: Office-Based, West Yorkshire

Full-Time, Permanent

Remit

Compass Associates are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Head of Digital to lead the organisation’s digital strategy and transformation agenda.

This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.

The Role

Reporting directly to the CEO and Board of Directors, the Head of Digital will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.

The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.

Key responsibilities include:

• End-to-end ownership of digital strategy and content performance.
• Management of SEO, backlinking, and AI-led content (image, video, blog assets).
• Weekly delivery of blog posts, content updates, and social engagement assets.
• Paid media management across Google, Facebook, LinkedIn and TikTok.
• Oversight of WordPress website, with technical optimisation and regular audits.
• Development of monthly reporting packs and performance dashboards.
• Campaign planning across email marketing, landing pages and outreach.
• Collaboration with creative partners and internal teams including business development, finance, and recruitment.
• Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.
• Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.
• Lead on brand refresh and marketing strategy for talent and client acquisition.

Location

This role is based full-time at the organisation’s West Yorkshire office, Monday-Friday.

Essential Criteria

• Proven track record in digital leadership or senior digital marketing roles.
• Strong command of SEO, content strategy, and technical optimisation.
• Demonstrable experience in the application of advanced AI tools (minimum five use cases).
• Confident in reporting digital KPIs and driving cross-channel insights.
• Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Experience in managing paid media and social media engagement strategies.
• Excellent stakeholder engagement and project management capabilities.
• Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).
• Strong written and verbal communication skills with a collaborative mindset.
• Able to manage multiple projects concurrently and meet tight deadlines.

The Candidate

This role would suit a digitally-savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.

You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.

Benefits

• Salary £45,000-£55,000 (with flexibility for exceptional candidates).
• Annual performance bonus (paid before Christmas).
• 25 days annual leave + 8 bank holidays.
• Company pension scheme.
• All necessary equipment provided.
• Full funding for professional development or training.
• Company benefits scheme.
• Travel and event expenses reimbursed.

Interview Process

This is a multi-stage process:

• Initial screening call with consultant Isobel Johnson.
• First Stage Interview: w/c 9th June (TBC).
• Second Stage Interview: TBC.

Recommendations

Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate.

Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments.