Head of Ecommerce

This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross functionally with the digital operations and development team to deliver the KPIs which support the growth objectives.

The role is responsible for:

• Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activity (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital ops and development team’s developmental roadmap.
• Managing a £5m CRM and Acquisition budget, evaluating the trade offs between Cost of Acquisition (CAC) and Customer life time value (CLTV) to create the optimum spend.
• Ensuring the category and product proposition is appropriately ‘digitally’ focused by collaborating with the data/insight and buying/merchandising teams, using data and insight to influence product and category focus decisions.
• Aligning the digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are digitally suitable.
• Increasing the digital channels’ profitability by collaborating with the data/insight team
• Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to pull (storage costs, marketing costs, commission etc..) to drive a profitable performance.

The successful Head of Ecommerce will be an experienced leader that knows how to bring out the best in their team.

Commercially astute and poses strong analytical skills - able to make sense of complex problems quickly with a balance for action.

Trading focused, with the ability to recognise the customer and commercial trade-offs, articulating the case for change with supporting customer and commercial benefits.

Excellent ability to prioritise and manage competing internal demands to drive the greatest value.

Excellent influencer, able to build and nurture positive relationships with key stakeholders across the business.

Confidence, patience, politeness, tact and diplomacy, when dealing with difficult situations is essential.

The role is 3 days / week in the office

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