Head of eCommerce - D2C Regulated Market

Head of eCommerce - UK Launch

?? Location: London (Hybrid) 1-2 days per week in the office

?? Salary: £90,000 - £120,000

?? Sector: D2C / Regulated Consumer Goods

?? £50M Raised

We're working with a hyper-growth consumer brand that's just launched in the UK after raising £50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition - they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.

This is a standalone, high-impact role as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop! You will build a team in Q1 next year

Responsibilities

• Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
• Run and optimise CRM (Klaviyo), retention, and non-paid growth
• Collaborate with global teams but drive local UK execution
• Partner with compliance, product, ops, and CX to deliver a seamless experience
• Build data-driven strategies across the funnel-conversion, LTV, retention, ROAS

Experience

• 5+ years in DTC/eCommerce, ideally in a regulated sector
• Strong CRO and funnel optimisation chops
• Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
• Experience growing eCommerce without relying solely on paid ads
• Comfort working in a startup or early-stage environment
• Bonus if you understand UK compliance/digital advertising rules

*Rates depend on experience and client requirements