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1. Strategy & Collection Planning
Conduct in-depth market research to identify emerging trends, fabrics, and techniques.
Lead seasonal concept development with the design team, including theme and mood board creation aligned with brand identity.
Ensure all designs support the commercial and creative direction of the business.
Oversee the full design process from initial concept through to final styling and presentation.
2. Collection Development
Prepare a complete seasonal collection of 30-50 design options based on the approved color palette, fabrics, and trends.
Ensure collections cover full looks across all categories.
Review and refine collections collaboratively with senior designers before submitting to executive leadership for final approval.
Create pre-designs and detailed tech packs (CADs, measurements, materials) to guide production.
3. Merchandising & Product Coordination
Maintain strong relationships with current suppliers and actively seek out new sourcing opportunities.
Coordinate with suppliers directly or via the fashion merchandising team on sampling and production timelines.
Provide clear and detailed technical specifications and line sheets to ensure smooth sample development.
Manage fitting sessions and provide actionable feedback to ensure samples meet design and quality standards.
Negotiate with suppliers to secure optimal pricing and quality for each piece.
4. Studio Oversight
Supervise campaign and studio shoots to ensure accurate visual representation of the collection—especially for key marketing or celebrity campaigns.
Work closely with stylists to ensure cohesive outfit styling and proper accessory matching.
5. Leadership & Team Development
Lead and mentor a team of designers, ensuring they are supported, trained, and motivated.
Conduct regular performance evaluations and provide guidance for professional growth.
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