Head of Flowers

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

About the Role:

Working alongside Freddie and his team you will design and style the Freddie's flowers arrangements and seasonal offerings for subscription and gifting channels. You will confidently create high quality, trend forward arrangements aligned with the brand aesthetic which continue to bring joy to our customers. 

You will have the opportunity to work with suppliers around the world to calibrate on new product development to give our customers the very best variety of stems to enjoy. 

You will be required to write and receive briefs on desired styles, and manage the deliverables to a schedule. You will need to be able to style to an agreed budget per arrangement while giving customers exceptional quality and value. Occasionally you will be required to support the design of brand and events projects. 

You will be required to use and analyse data sources on sales and quality to make decisions on our range offering. You will be accountable for the sample budget, and will be expected to use digital software for design where appropriate. 

You will own new product development (NPD) of flowers, vases, ceramics and shop, ensuring design, range, price and production is managed and communicated. You will display clear and confident communication, working closely with our creative, commercial, and buying team. 

On occasion you will be required to travel to our suppliers, work with their NPD teams and visit growers.  

You will lead a small team where you will oversee and lead all tasks behind styling, range planning, NPD and flower expertise. 

Responsibilities:

• Lead and execute all flower styling and be the lead style voice of all arrangements for sub and gifting
• Ensure the design and range planning process is managed within agreed timeframes and communicated
• To own stem cost, and report accurately on cost of the arrangements
• To ensure stems used in design have clear industry lead specifications
• Work with growers directly and via third parties to communicate our future style and stem desires
• To have budget accountability for purchasing samples
• To own NPD (new product development) for stems to continuously seek new varieties and volumes of stems, with a strong focus on exploring offerings from South America, Africa and Europe
• Investigate, secure and recommend high quality growers across limiting farms for consistency
• Ensure that all stems used in design can be sourced at that time of year, in correct volumes, at high quality and can travel in a box. 
• Continuously Support the innovation of style and our range

Measures of success:

• The Freddie's Flowers range leads the category in terms of style, variety and quality
• Achieves cost efficiency in purchasing stems samples without compromising quality and process
• All product ranges are signed off within timeframe and budget with high accuracy
• Supplier/Grower relationships improved, leading to better quality and consistency
• Strong weekly communication with Suppliers, buying, commercial and creative
• Increased volume and variety of stems sourced to enhance product offering
• Sourcing same quality product at cheaper prices from new farms
• To manage the process from sign off to product upload
• To manage the process from range Sign off to booking
• Consistently meeting or exceeding project deadlines, budgets, and quality standards

• Floristry design – 5 years+ experience in a senior floral design role 
• Floral Sourcing & Quality Control – Expertise in seasonality, supplier evaluation, and top-tier grower selection.
• Budget & Cost Management – Ability to drive efficiency and meet cost reduction targets.
• Strategic & Analytical Thinking – Data-driven decision-making to optimise sourcing and range offering
• Creativity & Innovation – Identifying new stem varieties and enhancing style innovation.
• Supplier Negotiation & Relationship Management – Securing quality products at the best value.
• Process & Workflow Optimisation – Ensuring seamless execution from sign-off to bookings.
• Effective Communication & Collaboration – Engaging stakeholders to align on Style and quality goals.

There will be a 4 stage interview process:

Stage 1 - Screening call with the HR team

Stage 2 - Competency based online interview

Stage 3 - Flower styling physical task based at our Battersea office

Stage 4 -  Presentation on range planning at our Battersea office

Stage 2 Interview invites will be scheduled from 15th September 2025.

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Bi-Weekly lunch
• And Flowers!

Inclusion:

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for