Head of Growth

Head of Growth & Digital Systems

Birmingham | £60,000-£75,000 + Performance Bonus

We're recruiting for a Head of Growth & Digital Systems to join a fast-growing, entrepreneurial business based in Birmingham.

This is a senior, hands-on role for someone who can take what is already working, identify opportunities for growth and build the digital infrastructure needed to scale.

Working closely with the Founder, you'll take ownership of digital growth across an established digital services business, with additional exposure to four offshoot businesses within the wider group.

The Role

You'll be responsible for driving customer acquisition and growth across existing services, identifying opportunities to create more targeted customer segments and campaigns.

You'll have a strong ecommerce and performance marketing mindset, understanding how to optimise the full customer journey - from acquisition through to conversion.

Key areas will include:

Driving digital growth and customer acquisition

Managing and improving paid activity, including Google Ads

Developing targeted campaigns around different services, including pension rebates

Identifying new customer and service segments to drive growth

Improving website performance, customer journeys and conversion

Reviewing and improving analytics, tracking and reporting

Setting up clear dashboards to measure campaign and commercial performance

Improving the use of (url removed) to manage projects, priorities and workflows

Working closely with developers to manage and prioritise website and platform improvements

Bringing greater structure, visibility and accountability to digital activity

About You

We're looking for someone with a background in digital growth, ecommerce or performance marketing who is commercially minded, analytical and happy to be hands-on.

You'll ideally have experience across:

Google Ads and paid digital marketing

Ecommerce, digital funnels and CRO

Customer acquisition and conversion

Analytics, tracking and performance reporting

Audience segmentation and targeted campaigns

Managing websites and digital platforms

Working with developers and managing digital projects

Improving systems, processes and ways of working

This is a great opportunity for someone who enjoys taking an existing business, understanding what is working and finding practical ways to make it perform even better.

Birmingham | £60,000-£75,000 + performance bonus | Full-time

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