Head of Income Generation and Marketing

Are you a visionary fundraising leader who believes every family facing the unimaginable deserves exceptional care and support?

As Head of Income Generation and Marketing, you will play a pivotal role in shaping the future of a children's hospice and healthcare charity as it embarks on an exciting new phase of growth and development. Leading an ambitious fundraising and marketing strategy, you'll inspire supporters, businesses, philanthropists and communities to invest in the charity's life-changing work.

Few fundraising leaders get the opportunity to be part of such a significant period of organisational transformation - helping to lead a rebrand, support a major capital development, redefine services and secure a charity's long-term future.

Salary: £60-65k per annum

Location: Liverpool, with flexible/hybrid working (3-4 days onsite initially)

Contract: Full-time, permanent or reduced hours considered

Benefits: 27 days holiday (+ bank), 5% employer pension contribution and range of other wellbeing and development benefits

About the charity

This charity provides specialist hospice care for babies, children and young people with life-limiting and life-threatening conditions across Liverpool and the surrounding region. Through expert clinical care, respite, therapies, emotional wellbeing and bereavement support, the charity walks alongside families at the most difficult times in their lives.

As it embarks on an ambitious new chapter, the charity is redefining its future vision through a significant rebrand and plans for a new purpose-built hospice, expanding its services and positioning itself as a leading voice within children's hospice care across the region.

About the opportunity

As a member of the Executive Team, you'll help shape the future direction of the organisation, contributing to major strategic decisions while leading fundraising efforts and turning ambitious plans into reality.

You'll lead fundraising, marketing and supporter engagement functions, with income targets currently at £1.2m and ambitions to grow this significantly over the coming years. By developing and delivering a bold new strategy that diversifies income, you'll grow unrestricted funding and build long-term financial resilience.

There's an exciting duality to this position. On one hand, you'll be setting strategy, working closely with the CEO, Board and Executive Team to develop a compelling vision for growth. On the other, you'll be a hands-on relationship builder, personally cultivating major relationships, securing strategic partnerships and helping unlock transformational gifts.

You'll also inherit and develop a committed team with huge potential, with the freedom to shape structure, build capability and create a high-performing culture that delivers exceptional results.

About you

We're looking for a senior fundraising leader who inspires confidence in supporters, colleagues and trustees alike, while remaining focused on delivering ambitious income growth.

When you apply, we'd love to see you demonstrating:

• Significant senior leadership experience in a fundraising role, working across multiple income streams.


• Personal success in securing high-value fundraising, ideally at six-figures+.


• Ability to think strategically, whilst remaining close to delivery and leading from the front.


• Experience developing, coaching and motivating teams through change and growth.


• Strong commercial awareness and financial management skills.


• Collaborative, emotionally intelligent leadership style that brings the best out in others.

If you're excited by the unique opportunity to build on a rich legacy, while also shaping something fresh and new, then we'd love to hear from you. From there, we'll be in touch with full application details if you have the skills and experience required.

To apply, please send your CV or profile in the first instance to Amelia Lee at Charity People. If your experience matches the charity's brief, then we'll be in touch with more on how to formally apply.

Deadline: 9am on Wednesday 5th August

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.