Head of Marketing

Head of Marketing - Fashion Brand (Leeds-Based, Hybrid)

A Leeds-based fashion brand is looking for a strategic and creative Head of Marketing to shape its next phase of growth. Built on a foundation of clean design, conscious materials, and everyday functionality, this modern clothing brand with a rich-heritage and redefining the market currently!

As Head of Marketing, you will lead brand development, performance marketing, customer engagement, and strategic communications. Reporting directly to the founders, you will be a key part of the leadership team, with the opportunity to shape and scale a brand with strong values and a clear point of view.

Key Responsibilities

• Brand Strategy: Own and evolve the brand across all channels, ensuring a consistent identity and strong market presence.
• Growth Marketing: Lead performance marketing strategies across paid social, search, email, influencers, and affiliates to drive acquisition and retention.
• Campaign Development: Plan and execute seasonal and product-led campaigns with compelling narratives and market impact.
• Digital & CRM: Optimise the customer experience across the website and CRM platforms in collaboration with the digital team.
• Content & Social Media: Oversee content strategy, social media, and community management, working with internal and freelance creatives.
• PR & Partnerships: Develop and manage press activity and strategic brand partnerships.
• Team Leadership: Build and nurture a high-performing marketing team aligned with the brand's purpose and growth goals.

About You

• Proven experience (5+ years) in a senior marketing role within the fashion, lifestyle, or direct-to-consumer space.
• Strong track record of delivering integrated marketing campaigns that drive brand growth.
• Expertise in digital and performance marketing, customer segmentation, and brand strategy.
• Excellent leadership, communication, and project management skills.
• A genuine interest in sustainability, modern design, and progressive consumer experiences.

Desirable

• Experience launching or scaling brands internationally.
• Previous work in sustainability-led or mission-driven companies.
• Background in early-stage or high-growth start-ups.

If this one sounds like a bit of you, please make sure you apply today!

BBBH33178