Head of Marketing

Our client is seeking an experienced Head of Marketing to lead their marketing strategy, develop high-impact campaigns, and enhance brand visibility. The ideal candidate will be a strategic thinker with a deep understanding of retail and e-commerce marketing, customer behavior, and digital trends.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy for both retail and online channels.
• Lead brand development initiatives, ensuring consistency across all customer touchpoints.
• Oversee digital marketing campaigns, including SEO, PPC, social media, and email marketing.
• Analyze market trends and customer insights to drive targeted marketing efforts.
• Collaborate with sales, product, and e-commerce teams to optimize customer experience and conversions.
• Manage marketing budgets and measure ROI to ensure cost-effective growth.
• Lead, mentor, and develop a high-performing marketing team.

Requirements

• Proven experience in a senior marketing role, preferably in retail and e-commerce.
• Strong knowledge of digital marketing, social media, and performance marketing strategies.
• Excellent analytical skills with the ability to interpret data and drive decisions.
• Experience in brand management and customer engagement strategies.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong leadership, communication, and project management skills.

The Ideal candidate will be coming from a strong retailing, omnichannel background.