Head of Marketing

Your new company Hays has partnered with a British fragrance brand launched to disrupt the traditional perfume industry by championing sustainability, transparency, and accessibility.Headquartered in London, they are known for their eco-conscious approach, from using sustainably sourced ingredients in collaboration with a fragrance house, to packaging that is recyclable, biodegradable, and responsibly produced.
Your new role
You will be responsible for all marketing initiatives across the brand worldwide to drive growth top and bottom line. An interesting mix of Product Marketing, Go-To-Market and Trade Marketing to make a positive impact to take the brand to the next exciting level.

Product & Global Marketing Strategy:

• Ownership and development of the Global Marketing Calendars to support key business objectives and NPD rollouts, ensuring consistent review and adaptations to NPD/Business objectives.
• Product Category Management, working closely with the NPD product team.
• Develop and execute all Go To Market plans for NPD/Seasonal Campaigns and always on tactical marketing initiatives.
• Develop and oversee all strategies with relevant people (Content Creation, Copy, Social Media, Influencer Marketing, PR, Events, Sampling)
• Ensure cross-channel consistency with channel-relevant content, website, email, paid, social media, and retailers.
• Ownership and development of the Editorial Calendar, ensuring positioning and relevance within pop-culture and global conversations whilst staying on-brand and on-trend.
• The Brand guardian, ensuring brand TOV & positioning is protected across all digital & physical collateral, across all content mediums, copy, photograph, video POS etc.
• Ongoing review of industry insights/ competitor review sharing relevant insights for the brand and wider team.
• Competitive analysis, Innovation, and industry updates for future and or planned marketing initiatives or event opportunities.

Content Management:

• Develop Content Marketing and Communication Strategies ensuring cross-channel alignment.
• Oversee the development of the Editorial Calendar, working with the Founder to support and execute the brand communication plan ensuring the brand is relevant and in conversation.
• Develop all content briefings: Visual Merchandising, Copy Briefs, Coms and UGC with relevant cross channels teams.
• Ensure cross-channel consistency, with channel-relevant content, website, email, paid, social media, and retailer
  

Trade Marketing:

• Oversee the development of bespoke content for retailers
• Oversee all retailer/marketing requests
• Oversee project management of all retailer requests, delegating to appropriate teams with relevant deadlines, ensuring key stakeholders' approval process is adhered too.
• Be the brand guardian for best-in-class online assets, working closely with the commercial teams and ecom assistant to update and refresh all e-tailer copy & visual updates
• Oversee/ Support the commercial team with any retailer strategy presentations, marketing updates etc.

What you'll need to succeed

• 8+ years Marketing experience - preferably within the Beauty/Cosmetics industry
• Excellent attention to detail
• Optimistic and enthusiastic team player
• Highly Organised, Proactive and a self-starter
• Self-motivated, committed & resilient
• Able to multi-task and work under pressure in a very fast-paced environment
• Problem solver
• Customer-centric: ability to think as a customer
• Fluency in English; both written and spoken and a confident communicator

What you'll get in return

• Competitive Salary of up to £90,000
• 25 Days Holiday plus bank holidays
• Excellent Development & Progression Opportunities
• Generous Staff Discount
• Company Pension

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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