Head of Marketing

Company : Executive Talent

Job Description - Head of Marketing

About
A rapidly scaling invested B2B Technology business that provides a leading and differentiated client management platform for medium and large enterprises. They are ambitious and driven in their purpose to provide a truly innovative, data-driven toolkit that completely transforms the way operational teams manage their client relationships. Now looking to hire a Head of Marketing to drive new customer acquisition plans through advanced digital marketing expertise and leadership.

The Role
The Head of Marketing will focus on building a performance-focused inbound acquisition marketing model to deliver quality, qualified leads from key target markets which convert into pipeline opportunities and meet the commercial goals of the business. Generating targeted inbound demand through paid digital channels (PPC and Paid Social), maximising the visibility in organic search through SEO, high value content assets and digital PR, and ensuring the impact of our integrated campaigns will be critical aspects of the role.

Experience working for a tech B2B SaaS business, scaling up a marketing function
An all-round marketer, strategic and creative, data-driven and highly performance-focused with proven experience of measuring and reporting on the effectiveness of marketing
Advanced digital skill-set, particularly with strategic search marketing, including SEO, PPC, Social and display channels
Experience establishing and delivering a fast-growth marketing strategy for a technology startup
Must be hands on, lead by example and have a can-do attitude
Excellent communication and collaborations skills
A creative thinker, able to demonstrate innovation and be confident to try new ideas that can differentiate our marketing approach
The ability to own the marketing strategy, align with the sales team and deliver to defined KPIs, continually optimising and improving results
Strong understanding of B2B SaaS products, able to clearly articulate value propositions to defined buyer audiences
An understanding of product marketing and how to gain traction for technology products in emerging market situations
Experience of an account-focused approach to marketing to both existing and new accounts
Must be customer-focused, able to understand customer use cases and develop these into value-based messaging
HubSpot is our single source of truth throughout our business, so previous experience (ideally HubSpot) of using MAPs is essential

In addition, you will lead and build a small team, working with external agencies and freelancers to meet the capacity and bandwidth required to achieve our goals. The team will produce high-quality marketing content across multiple channels which broaden visibility, ensuring they look like a credible and strong contender to our enterprise audience.

The Individual
The successful hire will need to demonstrate proven experience in leading the successful implementation of digital B2Bmarketing strategy, backed by results. A track record of building and improving the analytics and metrics required to continually optimise ROI through digital marketing is also key to this role. Deep specialist knowledge in digital acquisition channels is essential, as well as the confidence to positively engage key stakeholders at all levels of an organisation.

Experience:

5+ years’ experience in marketing leadership roles in software/services organisations
Broad base of experience across marketing functions

Salary & Benefits

Salary: £xxk (dependent on experience)
Annual bonus
Opportunity to join the employee share scheme
New London offices

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Head of Marketing

Job Description - Head of Marketing

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