Head of Marketing

Job Description

The role:
This is a leadership role within the business, the ideal candidate would be an expert when it comes to marketing and lead generation, with a high level of experience in driving B2C sales. If this is you, then MLA wants to speak to you.

Joining our lively and committed team based in Liverpool, the role involves:
Key responsibilities:
Manage and continually develop B2C website and sales portal
Develop marketing strategies to drive B2C sales, to meet agreed sales targets
Identify and manage third-party lead generation partner companies
Plan and manage full digital marketing campaigns
Monitor and analyse data related to marketing performance
Produce reports on marketing activity and results
Manage, develop and promote the brand, to build brand awareness
Develop and implement multi-channel campaigns, focused on digital first but also with traditional methods
Assist with all areas of marketing, within the business as required

Key Traits of Potential Candidate:
All round marketing experience with a digital-first approach
Previous experience at a high level, in B2C marketing
Experience in lead generation and marketing funnels
Experienced in managing email marketing campaigns
Experience in paid social media, creating ads, creating copy and managing budgets
Stakeholder management experience and ability to build positive relationships both internally and externally
Proactive approach to tasks, with a ‘can do’ attitude
Tenacity and drive to seek new business and meet or exceed targets
Self-motivation with strong organisational and time management skills
Good IT skills including production, presentation and analysis of MI
Ability to work under pressure and a desire to succeed
Team player with impeccable attention to detail and the ability to multi-task.

Our Awards and Values
MLA won the ‘Medicolegal Provider of the Year’ award in 2020 and 2021 for the best agency in the UK and was a finalist in the ‘Best Employer’ award at the British Claim Awards, in 2021.

M ake it happen.
L ead with service.
A lways deliver

These values represent our approach to our work and are already embedded in the team and our resolute determination to deliver the best service.

We believe our team is our greatest asset, every challenge or opportunity we put in front of them, they revel in it and always deliver. We’re proud to have such great retention rates in terms of our staff, as it’s also great for our customers and enables us to build real relationships with them.

Package
Salary £50k
Company Stakeholder Pension
Private Healthcare
25 days Annual Leave plus Bank Holidays
Twice yearly company parties (Summer and Christmas) plus regular office events and charity days