Head of Marketing

Job Description

About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market.

Position Overview: The Head of Marketing will be responsible for driving Vacherin’s marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company’s market presence. A keen interest in the latest food and beverage trends across London and beyond is essential.

Key Responsibilities:
Brand Evolution and Rollout:

Lead the ongoing brand development project and rollout of brand assets
Social Media Management:

Develop and execute social media strategies for LinkedIn and Instagram
Website Management : Oversee updates to the company website, ensuring content is current and reflective of the brand
Quarterly B2C Marketing Packs:

Create content and roll out quarterly B2C marketing packs: Create content and roll out quarterly B2C marketing packs
Marketing Calendar Management : Drive and deliver the marketing calendar, working with design, procurement, operations, and food development
Quarterly B2B Company Newsletter:

Curate a quarterly B2B company newsletter
Event Support:

Collaborate with the food and operations team to help curate the annual company-wide events programme
Design Development of Consumer-Focused Propositions:

Support the food team in the development of new food propositions annually
Design and Onsite Support : Provide ongoing design support for onsite teams and the internal design department
Focus on London Food Scene:

Maintain a keen interest in the latest food and beverage trends across London and beyond

Additional Responsibilities:
• Strategic Marketing Planning
• Industry Presence and Press Relations
• Process Improvement and Strategic Insight
• Contract Mobilisations

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry.
• Strong project management skills with experience managing multiple stakeholders.
• Exceptional strategic thinking and creative problem-solving abilities.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Demonstrated ability to lead and inspire a team.

Personality Traits:
• Proactive and results-oriented with a passion for innovation.
• Strong leadership presence with the ability to influence and engage stakeholders at all levels.
• Creative and forward-thinking, with a keen eye for detail.
• Adaptable and resilient, capable of thriving in a fast-paced environment.
• Collaborative and team-focused, with a commitment to fostering positive relationships.

What's in it for you?
Working with Vacherin has its perks! People are at the heart of everything we do, so we've developed a range of benefits to keep you happy.
Personal Development and Training opportunities
Life assurance scheme
Pension scheme
Holiday allowance
Private medical eligibility
Eye care
A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
Family friendly support
Regular social events and communication with our leaders
A holiday purchase scheme
Volunteering days
Professional subscriptions
Recognition schemes and people awards
Long service awards
Access to some great high street discount vouchers
Cycle to work scheme
Vacherin officially formed part of CH&CO Catering Group Ltd in 2021.
Partnerships, Innovation, Integrity, Quality, Fun