Head of Marketing and Communications

Job Description

Our client, a truly global financial services player in the alternative investments industry with a presence in over 15 geographies, is looking for an experienced, versatile and creative Head of Marketing and Communications to lead the global function from ideation to execution of all external and internal marketing and communication strategies and campaigns.

Based in the London office but with a direct or dotted line to team members globally, the successful candidate will head up a large, diverse and multi-disciplinary team with a tangible and immediate opportunity to make a significant impact on one of the global leaders in their industry.

Role:

Strategy & Leadership
Proven track record building, executing, delivering and evaluating commercially aligned yet creative PR, Communications and Marketing outputs to both internal and external audiences
Demonstrable experience leading multi-disciplinary teams in a collaborative, supportive and cohesive fashion

Senior Advisory
Proven track record of providing crisis communications advice to brands, covering both external and internal perspectives, whether proactive or reactive, and ideally on technical, complex and/or legal topics
Experience offering guidance on product and service launches, including competitor analysis and product differentiation
Demonstrated experience in offering strategic advice to global businesses at the leadership and executive level
Ability to provide concrete examples of global campaigns managed from inception to successful completion

Branding
Evidence of successfully managing branding projects from start to finish
Strong interest in partnering with customer experience (CX) teams, providing concrete guidance when required

Content Marketing
Proven experience in crafting corporate storytelling and narratives, with examples of creative campaigns promoting distinct products and services with media-friendly angles and measurable results
For external communications, the team covers multiple products and services lines so the successful candidate must be confident juggling multiple priorities sometimes conflicting, and have the ability to quickly grasp and advise on complex topics, services and technologies
Must possess strong content generation, editing, and writing skills, with hands-on experience managing and crafting creative campaigns from inception
Ability to understand, articulate, and develop market trends and themes
Experience in handling both internal and external campaigns, from International Women’s Day celebrations to the release of regular alternative asset performance metrics

Digital Marketing
Strong analytical skills with an emphasis on data-driven insights and feedback loops
Comprehensive knowledge of online demand generation, buyer journeys, and funnel management, with a track record of delivering campaigns in a dynamic setting

Reporting
Proven experience in making decisions based on marketing campaign data and analytics
Skilled in compiling metrics from Google Analytics, social media, media, and downloads, with the ability to track ROI for specific campaigns

Requirements:

Extensive experience in communications, marketing, and content, whether gained in agencies, in-house roles, or a combination
Direct experience of the financial services industry a must, knowledge of the alternative investments space a distinct plus
Creative and solutions oriented mindset but commercially astute
Proven experience managing large and decentralised teams
Comprehensive experience in managing events, social media, media, content creation/thought leadership, and advertising
Demonstrated ability to manage a budget effectively and maintain financial accuracy
Ability to work with a diverse and decentralised group of stakeholders with varying levels of understanding
Ability to influence leadership and shape commercial decisions
Exceptional communication skills with experience working across diverse cultures, financial specialties, and jurisdictions
Based in London but able to travel at times

Here at Sapio Consulting we are not only proud to be equal opportunity employers in our own right but are also committed to and in the privileged position of being able to support each and every one of our clients and partners in their Diversity & Inclusion objectives and initiatives.

Our clients are equal opportunity employers and on their behalf we welcome candidates, applicants or prospective applicants regardless Age, Disability, Neurodiversity, Sex, Sexual Orientation, Gender identity or expression, Marriage or Civil Partnership or Partnership status, Pregnancy and Maternity or Parental status, Race, Religion or Beliefs, and Political Opinion.