Head of Marketing Campaigns

The Head of Marketing Campaigns is responsible for overseeing the email channel and leading omnichannel marketing campaigns to drive engagement, revenue, and brand reach. This role manages a small team and collaborates with cross-functional teams to develop strategies, optimise email performance, and lead media partnerships for maximum value.

Client Details

My client is a growing SME with offices in Brighton.

Description

As the Head of Marketing Campaigns you will have the following responsibilities:

• Manage the email channel, optimising customer journeys, executing key communications (e.g., newsletters), and developing nurture campaigns to increase engagement and conversions
• Analyse data to improve performance, identify new journeys and target markets, and ensure accurate data segmentation
• Oversee multi-channel campaigns, ensuring consistent messaging and execution
• Lead media partnership strategy, negotiate high-value partnerships, and use data to inform decision-making
• Collaborate with Sales to develop strategies that maximise commercial success
• Work with the wider leadership team to identify optimisation opportunities across channels
• Provide timely reports and insights on campaign and performance metrics
• Partner with leadership to identify and leverage commercial opportunities across campaigns.

Profile

The successful Head of Marketing Campaigns will have the following:

• Demonstrable experience within a similar role; with a proven track record of delivering marketing campaigns, including email automation experience - ideally gained within events or working with B2B events
• A strong track record of managing teams
• Excellent communication skills - both verbal and written; with excellent copywriting skills
• The ability to work as part of a truly collaborative team.

Job Offer

The successful candidate will receive a fantastic package, DOE.

Brighton based x3 days a week in the office and x2 from home - as well as a flexible approach to working.