Head of Marketing (Fixed-Term)

Head of Marketing (Fixed-Term)

Department: Marketing

Employment Type: Fixed Term - Full Time

Location: London, UK

Description

Key Responsibilities

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  Marketing Strategy: Develop and execute comprehensive marketing strategies in alignment with company objectives, with a primary focus on enhancing brand visibility and fueling pipeline growth.


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  Program Development: Create and scale marketing programs encompassing content, events, and growth tactics. Lead targeted marketing campaigns from conceptualization through execution, ensuring continuous optimization for maximum impact.


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  Execution: Take a hands-on approach to execute webinars, events, and social media initiatives collaboratively with the team. Manage day-to-day coordination of industry events and other marketing activities to ensure seamless execution.


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  Team Leadership: Lead a team of two marketing professionals, providing guidance, support, and fostering their professional growth. Additionally, oversee external marketing vendors/freelancers as necessary.


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  Collaboration: Actively engage with cross-functional teams to identify collaboration opportunities, particularly in event management and employer branding initiatives.


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  Reporting: Track and report on key performance indicators (KPIs) and success metrics to measure the effectiveness of marketing initiatives.


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  Budget Management: Effectively manage and allocate the marketing budget to maximize ROI and drive results.

Skills, Knowledge and Expertise

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  Experience: Minimum 7 years of experience in B2B marketing roles within the SaaS industry, preferably with a focus on selling to large multinationals.


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  Leadership: Proven experience in team leadership, with the ability to motivate, set clear goals, and drive results.


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  Strategic Thinking: Demonstrated strategic and creative thinking with problem-solving skills, coupled with a practical, hands-on attitude for proactive implementation.


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  Data-Driven Approach: Passion for data-driven decision-making, with a track record of identifying new opportunities and implementing innovative marketing experiments and solutions.


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  Collaboration: Exceptional collaboration skills, with the ability to operate effectively at all levels within the organization.


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  Technical Skills: Familiarity with marketing automation tools and CRM systems, preferably Salesforce and Marketing Cloud Account Engagement.


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  Communication: Excellent verbal and written communication skills in English.

Benefits

• A fair share of Aibidia's success, benefiting from a competitive compensation and incentive package


• Flexible working hours with a hybrid working policy


• Comprehensive healthcare package


• Genuine drive towards physical and mental wellbeing, with initiatives by an internal organisational health and wellbeing committee


• Regular team social events including Aibidia's summer and winter parties


• The latest technology to ensure you can do your best work with the best tools


• A boost for your professional development - performance-based growth is part of the company culture and there is a designated learning budget for every employee


• An opportunity to be part of a global, fast-growing SaaS company revolutionising a traditional industry


• A non-hierarchical atmosphere and stellar culture at the office