Head of Marketing (Live Events & Festivals)

Head of Marketing – Live Events & Festivals

The Role

The Head of Marketing will oversee the end -to -end development and execution of marketing strategy across all festivals and event brands. Working closely with company Directors, you will lead a talented in -house marketing team and external agencies to deliver impactful, data -driven campaigns that grow audiences, build brand equity, and drive revenue.

This is a senior leadership position requiring a balance of creative vision, commercial insight, and operational excellence. You will be responsible for shaping the brand narratives, ensuring campaigns connect authentically with audiences while achieving measurable business results.

Key Responsibilities

• Lead and implement the full marketing strategy across digital, social, outdoor, print, PR, and partnerships.
  
• Develop integrated campaign calendars aligned with ticketing, announcements, and partner activations.
  
• Oversee campaign planning, ensuring budgets, timelines, and deliverables are achieved.
  
• Build and maintain strong, distinctive brand identities and tone of voice across all events.
  
• Manage, mentor, and grow the internal marketing team to deliver excellence and innovation.
  
• Coordinate external agencies (PR, media buying, creative, paid social) to ensure cohesive execution.
  
• Lead digital marketing initiatives, including paid media, CRM, influencer partnerships, SEO, and email marketing.
  
• Monitor and analyse campaign performance metrics, providing insights and reports to senior leadership.
  
• Identify and develop new brand partnerships, sponsorships, and growth opportunities.
  
• Represent the company at key industry events, conferences, and networking forums.
  

Candidate Profile

• Proven success leading marketing for major festivals, events, or entertainment brands (essential).
  
• Strong experience managing six -figure marketing budgets and delivering ROI -driven outcomes.
  
• Deep understanding of UK music culture, digital marketing trends, and the live events landscape.
  
• Exceptional skills in brand storytelling, audience engagement, and campaign strategy.
  
• Demonstrated ability to manage and inspire high -performing creative and marketing teams.
  
• Commercially astute with a results -oriented approach.
  
• Excellent communication, leadership, and stakeholder management skills.
  
• Comfortable working under pressure in a fast -paced, dynamic environment.
  
• Flexibility to travel and work on -site at events across the UK.
  

Experience & Skills

• Minimum 5+ years in a senior marketing role within the festival, live events, or entertainment sector.
  
• Expertise in digital marketing, brand strategy, PR, and media planning.
  
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and CRM platforms.
  
• Strong reporting, analytical, and presentation skills.
  

Work Arrangement

This is a primarily on -site position based in Manchester City Centre. Travel to event sites, festivals, and partner meetings is required. Hybrid working options may be considered following a successful probation period.