Head of Paid Media

From our humble beginnings in 2006 with just three team members, we've grown into a global multi-channel eCommerce powerhouse; home to multiple brands, a worldwide presence, and a passionate team of over 3,500. 

Recently, we welcomed a new Group CEO who is a bold, forward-thinking leader with a proven track record of driving transformation and innovation. With a customer-first mindset, we’re making significant investments to fuel exponential growth across all brands. 

Are you ready to be part of our extraordinary evolution? 

THE ROLE
As the Head of Digital Marketing you’ll oversee the strategy, planning and execution of all digital and performance investment for boohoo womenswear internationally. You’ll be responsible for acquisition and retention, demand generation, and external partners to drive profitable growth for the brand in key territories. You’ll have a strong team reporting into you with a wealth of experience to help you drive maximum return, optimum ROI and a scalable CPA.

The structure you will manage is CRM, Paid Media and Affiliates all based at our HQ in Dale Street, Manchester.

WHAT YOU'LL BE DOING  

• Overseeing of all digital marketing through the above areas
• Ensuring the business remains on target from an ROI and customer acquisition perspective, globally
• Provide recommendations to the SLT in terms of strategy and direction
• Curate and build a streamlined digital structure, driving excellence in your peerset
• Working with data teams to revise reporting structure, and ensure cohesive measurement
• Drive change, think outside the box and be a first-class leader for your department and your team
• Work with partners globally to drive opportunity and growth

• Managing best-in-class strategy, planning and execution across all digital functions
• Identifying new areas for testing across all digital mediums globally
• Plan and manage the digital marketing budget including measurement of execution and return
• Analysing and communicating the impact of activity globally, including all international nuances to the boohoo customer
• Report on all digital investment and return
• Lead weekly digital marketing meetings with SLT and clearly communicate input and output aligning to business goals
• Drive digital creative excellence with our in-house team of experts
• Foster a cohesive team atmosphere, working closely with our Head of Brand Marketing and their structure, and our Head of eCommerce and their structure.

WHAT WE ARE LOOKING FOR

• You’re relentlessly analytical, a perfectionist that’s self-motivated and willing to drive through change
• You’ll have a minimum of 2 years’ experience as a Head of Digital/Head of Performance Marketing or similar for a large ecommerce business operating across multiple markets
• You’ll have strong team management experience and be considered a leader in your area

WORKING WITH US 

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 

Be bold. Be creative. Be a community.

WHY JOIN US 

2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let’s lead the change together. 🚀 

Benefits Include: (subject to level and eligibility) 

• Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance 

• Access to an on-site gym (Techno Equipment) and free weekly yoga and fitness classes 

• 40% discount across four brands and 20% off at Debenhams 

• A comprehensive wellbeing package to support your health and lifestyle 

• Some of our offices are dog-friendly, so your furry friend can join you at work 

• Ongoing learning and development opportunities with great internal career progression 

• On-site canteen serving breakfast, lunch, snacks, and hot drinks daily 

• Free season ticket loan 

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