Head of Paid Media - (MANCHESTER)

Job Description

PLEASE DO NOT APPLY FOR THIS ROLE IF YOU ARE LONDON BASED, OR UNABLE TO COMMUTE ON A REGULAR BASIS. NO TRANSPORT EXPENSES WILL BE PROVIDED.
THIS ROLE IS A HYBRID ROLE - 3 DAYS PER WEEK WILL BE SPENT IN THE MANCHESTER OFFICE.

ABOUT THE ROLE

We’re on the lookout for a passionate and talented Head of Paid Media to take up a key role within our team; who has a love for all things Paid, and a drive to work with clients to help them achieve their business goals.
From PPC to Social, the ideal candidate will have vast experience across a range of Paid Media channels – and be well-versed in how to utilise different strategies successfully to drive positive performance against client KPIs. This role would suit a Paid Media professional with at least 5 years’ experience, who can successfully own multiple client accounts, engage the Paid Media Team managing performance both internally and client side, and work across a variety of industries, channels and platforms.

RESPONSIBILITIES

Directly managing a selection of client accounts across Search, Shopping, Display, and Social channels.
Creating personalised account project plans, budget recommendations and reports to drive value to the account.
Work closely with clients, to ensure the account actions, strategy and recommendations are matching the core focus for their business.
Monitoring performance within client accounts and providing analysis and investigation.
Ensuring correct tracking and attribution is in place for Paid Media activity – and taking responsibility for adding this where required.
Organising and attending weekly calls and updating clients on progress, performance and ongoing account activity.
Closely managing and monitoring media budgets across the client base and conducting month-end reconciliation and administration.
Taking an active role in your own personal development – identifying knowledge gaps and supporting skill diffusion within the team.
Acting as a role model and champion for the Paid Media team both internally and externally – Generating new ideas and improvements to enhance our product and benefit client performance.
Managing and representing the team within our strategy review process; sharing performance information, opportunities, and working with other channel teams to ensure alignment.

REQUIREMENTS

At least 5 years’ experience – either in an agency or in-house.
Has proven experience of owning account optimisations, reports and performance.
Proven Management Skills
Excellent communication skills, with the ability to clearly explain complex situations in a carrying degree of detail for different audiences.
Up-to-data Google Ads certifications.
Experienced in using all major ad platforms – as well as Google Analytics, Google Data Studio and Supermetrics.
Comfortable working across Search, Display and Social channels — with a solid grasp of how to utilise each to reach and acquire customers at different journey touchpoints.
A clear understanding of digital marketing practices across B2C and B2B business models, and how they differ.
An analytical thinker who is highly organised, with excellent communication skills and attention to detail.
Advanced Microsoft Excel skills – comfortable using a range of formulas (you know your VLOOKUPs from your SUMIFs).
A ‘can-do’ attitude and ambition to continually step outside your comfort zone, trialing new ideas and ways of working.