Head of Performance Marketing

Head of Performance Marketing

Fashion/ Retail Brand

£80,000-£90,000 + 20% Bonus

Zachary Daniels are proud to be exclusively representing one of the UK's fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing.

This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth - and performance marketing sits at the heart of that strategy.

The Role:

Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You'll lead a team of two managers, balancing hands-on execution with strategic leadership as the function continues to evolve.

You will:

Develop and execute a scalable, data-led acquisition strategy
Own paid media across Meta, Google, TikTok and YouTube
Drive improvements in CPA, ROAS, LTV and overall channel efficiency
Optimise budget allocation, testing frameworks and channel mix
Deliver clear, commercial performance reporting
Collaborate cross-functionally with merchandising, product, creative and techAbout You

Proven paid media leadership within fashion or consumer e-commerce
Strong in-house experience preferred
Deep commercial understanding of acquisition metrics and growth levers
Comfortable in a founder-led, high-accountability environment
Hands-on, analytical and commercially sharp
CRM exposure is a bonus, not essential.

Zachary Daniels are managing this search exclusively.

If you're ready to build and scale acquisition for one of the UK's most exciting fashion growth stories, we'd love to speak with you.

BH35476
Only candidates based in UK and eligible to work in UK are allowed