Head of Performance Marketing - GreenChef

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. 

About the role 

We’re looking for an experienced Head of Performance Marketing to join the UK team. As the Head of Performance Marketing for GreenChef in the UK, you will play a crucial role in driving the growth and success of our brands, GreenChef. Your leadership will be instrumental in shaping data-driven strategies, fostering innovation, and empowering a high-performing team. This is a unique opportunity for a strategic, data-driven, and entrepreneurial leader who thrives in a fast-paced and challenging environment. 

What you’ll do 

• Drive UK Performance – Fully own the UK Growth marketing P&L for Green Chef; acquisition, reactivation, and referrals. 


• Develop & Execute Growth Strategy – Lead the end-to-end growth strategy for GreenChef, developing data-driven strategies, balancing brand-building and performance marketing for sustainable and profitable growth. 


• Lead & Scale a High-Performing Team – Manage performance marketing teams and local channels, offering strategic direction, mentorship, and support, all while nurturing a culture defined by humility and curiosity.


• Champion Innovation & Growth – Identify and capitalize on emerging marketing channels, trends, and customer insights to drive incremental growth. 


• Drive Cross-Functional Impact – Collaborate with Brand, Marketing Analytics, Discounts, Growth Partnerships and Retail Media to create a holistic UK growth strategy that fuels growth across locally owned and centralised channels


• Discount strategy - Take ownership of the Green Chef UK discount strategy, providing strategic guidance on discount pipeline to find the balance between reducing discount spend without eroding TCVA 


• Conversion Rate Optimization - Advise on conversion rate optimization and ensure a strong testing roadmap, building relationships with local and global stakeholders.


• Drive Local Intent – Align with central marketing teams to adapt global strategies to unlock local growth opportunities, ensuring prioritisation to maximise growth potential across acquisition, reactivation, and referrals, alongside consideration of local consumers and business needs  

What you’ll bring 

• Proven track record of success in a senior role, from a D2C business, ideally within the e-commerce or food industry. Experience in subscription businesses is a plus.


• Strategic thinker with the ability to develop and execute growth strategies that drive results.


• Experience managing large marketing budgets and delivering against financial targets.


• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.


• Innovative mindset – passion for testing new channels, growth hacks, and data-driven marketing strategies. 


• Customer centricity - Someone who understands how to leverage customer insight as a springboard of marketing initiatives and actions to unlock growth.


• Hands-on yet strategic – thrives in high-growth, high-accountability environments, with the ability to zoom in and out as needed. 


• Executive-level leadership skills – able to influence at the C-suite level and drive cross-functional collaboration, with exceptional communication and interpersonal skills.


• Strong analytical and commercial acumen – excellent analytical skills with a data-driven approach to decision-making.

What we offer 

• 70% off HelloFresh or Green Chef boxes 


• Company pension scheme 


• Gym membership 


• Bupa private medical insurance (including dental & family cover options) 


• Electric vehicle scheme 


• Mental health first aiders and an employee assistance programme 


• Dog friendly office! (London site only) 


• Eye care scheme 


• Cycle to work scheme 


• Group Life Assurance 


• Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London 


• Hybrid Working Policy 


• We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office 3 days a week. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.