Head of Performance Marketing - Wellness Retailer

Overview:

A mission-driven health and wellbeing company is seeking a Head of Performance Marketing to take full ownership of digital acquisition execution across paid search and paid social. This is a high-impact, hands-on role for someone who wants to step up from an agency-reliant model and help build an internal centre of excellence. As the business scales, this role will evolve into a leadership position with team-building and strategic growth responsibilities. You'll be joining a high-performance, purpose-driven environment where growth is measured not only in metrics, but in mission.

This role will lead the execution of all performance marketing activity, with a strong focus on Paid Search and Paid Social . You will report to the future Head of Growth Marketing and will be responsible for transitioning the company from a largely agency-led setup into a more agile, in-house performance function. This is a brilliant opportunity for someone who thrives in the details of paid media optimisation but also brings a commercial mindset and long-term team-building potential.

• Full ownership of hands-on performance marketing execution, particularly Paid Search

• Manage Paid Social activity and guide optimisation and testing across creative and audience segments

• Own campaigns end-to-end: setup, optimisation, performance reporting, and budget pacing

• Contribute to strategic growth decisions with a business-first lens

• Manage and guide the performance agency in the short term while building in-house capability

• Continuously iterate on campaign structure, bidding strategies, and creative testing frameworks

• Help define performance goals, KPIs, and reporting frameworks aligned with business objectives

• Collaborate with brand, product, and content teams to drive cross-functional performance

• 7+ years experience with a deep focus on Paid Search in high-performance environments

• Strong working knowledge of Paid Social and campaign testing frameworks

• Demonstrated ability to manage large budgets and performance-driven campaigns hands-on

• Analytical mindset with strong problem-solving and commercial awareness

• Experience working closely with or within a high-growth consumer brand or e-commerce business

• Sharp thinker with a bias for action — thrives in detail but can see the bigger picture

• Comfortable stepping into leadership and mentoring roles as the function scales

• Role suited to those currently at "Manager" or early "Head of" level looking for more ownership
  
  

London - Hybrid – minimum 3 days per week in UK-based office. (Fully- Remote not considered for this role)

£80,000 – £90,000 (depending on experience)

• 50% discount across all company products

• Premium membership with access to wellness classes across London

• Weekly in-office yoga sessions

• 5-day summer retreat

• Access to leading ice bath and sauna studios

• Work with a high-performance team driven by wellbeing and personal growth