Head of Performance Media (b2b)

Job DescriptionWe are recruiting our client, a leading B2B marketing agency. They are looking for a Head of Performance Media (b2b)to join their team.You'll be responsible for triaging briefs and delivering tailored media and digital solutions, as well as shaping the media strategy and measurement approaches that meets clients’ high standards. You'll work closely with the client teams to develop targeted campaigns that deliver strong commercial outcomes, and you'll review plans to ensure they meet the highest quality standards.You should have a proven track record in developing and implementing successful media and digital strategies, as well as experience in managing budgets and client accounts. Your ability to think strategically, collaborate with cross-functional teams, and drive commercial outcomes will be essential in this role. Sometimes this may require writing a reverse brief for the client, uncovering audience and category insights, working with the clients commercial teams and shaping comprehensive digital strategies and measurement solutions.You'll be responsible for: Providing strategic support to clients and teams who are responsible for developing and executing brand and marketing campaigns and demand generationCreating compelling media strategies working in parallel with an extensive content and creative agency team who produce content that engages their core audiences and tells a compelling storyManaging activation and thought leadership activation through core paid media channelsDeveloping and maintaining robust media, audience, digital and data strategy that can aggregate all activity across Paid, Owned and Earned to understand the full funnel and customer journey in a complex and fragmented categoryWhat we need from youExperience in working across B2B and within a media or creative agencyStrong 360 technical and detailed knowledge in BTL & digital media channels and performance (social, search, programmatic, display), with a good understanding of traditional channels including trade mediaUnderstanding of key media and data partners that can be leveraged for their b2b capabilitiesA strong ability to deliver an exceptional level of service to clients, need to be able to operate at a senior level with strong negotiation and persuasion skills, ability to confidently challenge the client with diplomacy where requiredAn excellent level of communication skills, with the ability to confidently liaise with internal teams, agency partners and wider networkAbility to operate at speed with accuracy, the clients moves at a fast pace but need to be able to manage the tempo across the account and demonstrate the ability to lead and control, meaning teams need to be guided on how to balance thisNeed to be 10 steps ahead at all times, pro-activity and bring on the front foot is criticalCommitment and ability to drive change across capabilities, practices and marketsThe capability to take the lead on a brief and deliver this to the wider teamThe potential to perform to the best of your ability in a fast paced environmentEffective campaign and project management and strategic thinkingExperience in pushing innovative and creative thinking in media that has industry accoladesEfficient time management, able to prioritise, with the ability to remain calm under pressureSalary: up to £80k