Head of Promotions - Live Music Events / Festivals

An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.

As Head of Promotions, you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning.

Key responsibilities include:

• Owning the long-term strategic vision for the businesses event portfolio, ensuring each event is financially and creatively optimised
• Developing and executing a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities
• Developing and leading dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs
• Owning P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets
• Working closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events
• Leveraging industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales
• Managing a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives

The ideal candidate will have:

• Experience working at a major event promotion company or a leading independent promoter
• A strong understanding of sponsorship integration and brand activations within live events
• Experience in expanding event brands into new markets or launching new festival properties
• Familiarity with global music trends, cultural movements, and emerging audience behaviours
• Strategic Leadership - The ability to balance big-picture vision with day-to-day execution
• Data-Driven Decision Making - Uses insights and analytics to optimise ticket sales and pricing models
• Negotiation & Influence - Strong ability to secure top-tier talent, venues, sponsorships, and partnerships
• Market Expansion & Growth Strategy - Understanding of how to scale event brands across regions and audience segments

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.