Head of Regional Sales

Zeus is seeking a dynamic and commercially astute Head of Regional Sales to lead and develop our UK Industrial & Transit Packaging Regional Sales team. This is a key leadership position focused on retaining and growing a multimillion-pound customer portfolio, driving high-margin revenue growth, and embedding strategic sales practices across the team. The successful candidate will play a critical role in delivering on the Sales Director’s commercial strategy, ensuring operational excellence and cross-functional collaboration.

Key Responsibilities:

Account Management & Revenue Growth

• Manage, retain, and grow a portfolio of industrial and transit packaging accounts valued at approximately £1.5 million.


• Deliver a minimum of £150,000 growth in invoiced sales per annum through existing account expansion or new customer acquisition.


• Achieve and maintain an average gross profit margin of 35% across the portfolio.


• Identify, develop, and implement strategic selling initiatives to maximise account penetration and long-term value.

Sales Team Leadership

• Lead the Regional Sales Team, providing daily support, guidance, and oversight on all commercial matters, in line with the team commercial strategy.


• Approve pricing, commercials, and client-specific deals to ensure alignment with profit and turnover targets, in line with the teams strategy.


• Conduct monthly 1:1s with each team member to track progress, review KPIs, and develop performance improvement plans where needed.


• Drive accountability and performance across the team through proactive coaching and clear metric tracking.

Pipeline & Forecast Management

• Oversee and promote accurate and timely management of the Regional sales pipeline, ensuring it reflects real-time activity and opportunities.


• Provide detailed monthly reporting on pipeline activity, forecasted revenue, and gap-to-target analyses.


• Support the Sales Director in developing and managing area budgets and sales forecasts for the Regional Team.

Inventory & Stock Oversight

• Take ownership of aged stock management within the Regional Sales Team, ensuring, a minimal financial exposure.

Collaboration & Cross-Functional Engagement

• Work closely with colleagues in Procurement, Operations, Marketing, Finance, and Customer Service to ensure seamless service delivery and commercial alignment.


• Champion a culture of teamwork, transparency, and customer-centricity within the sales team and broader business.


• Actively contribute to cross-departmental initiatives that enhance customer satisfaction, supply chain optimisation, and cost control.

Required Skills & Experience

• Proven track record in B2B sales and account management, preferably within the packaging or manufacturing sectors.


• Demonstrated success in managing sales teams, hitting targets, and delivering margin-based growth.


• Strong commercial acumen and strategic sales mindset, including experience with consultative or value-based selling frameworks.


• Excellent interpersonal and leadership skills, with the ability to influence across all levels of the organisation.


• Proficiency in CRM systems, sales reporting tools, and Microsoft Office suite.