Head of Sales

JOIN V12 FOOTWEAR AND HELP DRIVE THE NEXT PHASE OF OUR COMMERCIAL GROWTH.

V12 Footwear is one of the UK's leading premium safety footwear brands, with over 30 years of heritage, a reputation for innovation and quality, and ambitious plans for future growth.

Over the past 12 months we've invested significantly in strengthening our commercial operating model, product management capability and Revenue Team. We're now looking for an exceptional Head of Sales to build on those foundations by embedding world-class sales disciplines, leading a high-performing team and accelerating profitable growth.

This isn't a role for someone who wants to spend their first year writing strategy documents. It's for someone who loves leading people, coaching teams, building customer relationships and delivering results.

The Opportunity

As Head of Sales, you'll work alongside the Managing Director to lead the Revenue Team and take ownership of every commercial revenue stream, including:

• National Distributors


• Strategic Accounts


• Opportunity Generation


• Online Retail & Amazon


• Export


• Internal Sales


• Product Management

You'll inherit a business with strong foundations, respected products and long-standing distributor relationships. Your role is to ensure our commercial operating model is executed consistently, our people perform at their best and every commercial opportunity is pursued with pace, discipline and ambition.

What You'll Be Responsible For

You'll lead the Revenue Team and ensure our commercial operating system becomes part of everyday business.

Key responsibilities include:

• Embedding robust sales disciplines and operating rhythms.


• Driving accountability, coaching and high performance across the team.


• Leading Joint Business Planning with key distributors.


• Maintaining excellent pipeline visibility, forecasting and CRM discipline.


• Ensuring Strategic Account Plans remain active, relevant and commercially effective.


• Supporting the Product Marketing Manager to strengthen product positioning, customer insight and commercial messaging.


• Continuously improving commercial performance through better execution, not unnecessary complexity.


• Delivering sustainable revenue and profit growth across every channel.

What We're Looking For

We're looking for a commercially ambitious leader who thrives on execution.

You'll already have experience leading a successful B2B sales organisation and be recognised for building high-performing teams, developing people and delivering sustained commercial growth.

You'll bring:

• A proven track record of leading multi-channel B2B sales teams.


• Strong experience working within distributor-led sales models.


• The ability to inspire, coach and hold people accountable.


• Excellent commercial judgement supported by strong analytical skills.


• Confidence managing pipeline, forecasting and business performance.


• Experience working with strategic customers and key accounts.


• A naturally energetic, resilient and action-oriented leadership style.


• A passion for raising standards and creating a culture of ownership and continuous improvement.

Experience within manufacturing, industrial products, PPE or technical distribution would be advantageous, although we're equally interested in exceptional commercial leaders from comparable B2B environments.

Who Will Thrive Here?

This role will suit someone who:

• Leads from the front.


• Enjoys coaching people to perform at their best.


• Builds strong customer relationships.


• Brings clarity, structure and accountability.


• Gets satisfaction from seeing plans executed brilliantly.


• Creates momentum and raises standards wherever they work.

Why V12?

V12 combines the stability of an established brand with the ambition of a business investing for its next stage of growth.

You'll join a leadership team with a clear direction, inherit a stronger commercial platform than ever before, and have the opportunity to make a visible impact on the future of the business. If you enjoy leading people, driving performance and turning good ideas into consistently great execution, we'd love to hear from you.