Head of Sales & Marketing

If you’re ready to step into a pivotal commercial leadership role within one of the UK’s most respected premium PPE brands, then this is a rare opportunity to shape the future of a company that is scaling with purpose, strengthening its market presence, and investing heavily in its people, its processes, and its long‑term growth.

This role offers genuine ownership, high visibility, and the chance to build something structured, scalable, and commercially powerful inside a fast-paced and growth-ready business.

The Opportunity

V12 Footwear is a leading innovator in premium safety footwear, trusted across demanding environments. With a clear vision, a newly developed commercial strategy, and strong foundations already in place, we are seeking an exceptional leader to manage our sales team, oversee our outsourced marketing agency, and drive confident execution of our commercial plan.

Your Role

As Head of Sales & Marketing, you will take ownership of V12’s sales and marketing execution – leading our regional PODs, overseeing our outsourced marketing agency, embedding structured processes, and improving the commercial rhythm of the entire organisation.

You will work closely with the Managing Director and external advisors to bring a high‑level strategy to life, ensuring that every region, every distributor, and every internal stakeholder is aligned to a clear plan, a clear purpose, and a clear path to growth.

This is a role for someone who thrives on creating structure, elevating performance, and ensuring consistent, repeatable, measurable commercial excellence.

Key Responsibilities

Execute the Sales & Marketing Strategy

• Work closely with the MD and external advicsors to deliver the defined go‑to‑market plan


• Translate strategic decisions into plans, KPIs, cadences, and actions across the function


• Ensure consitent alignment and communication across sales, marketing, and leadership

Customer Segmentation & Coverage

• Implement V12’s new customer segmentation model (tiering by spend, potential, and propensity). 


• Align POD structure, resources, contact frequency and service levels to segment value


• Use segmentation to sharpen focus, cut wasted time, and increase influence with high-potential accounts.

Leadership of PODs (KAM + BDM + Sales Support) 

• Lead, coach, and performance-manage PODs across regions (Scotland/Ireland, North, South) and channels (Merchant, Online). 


• Embed weekly POD cadences: pipeline reviews, account planning, forecasting


• Recruit and onboard new hires where required

Clarify KAM vs BDM Roles

• Define responsibilities, boundaries, activities, and KPIs


• Ensure KAMs focus on distributor management, joint business planning, range compliance, forecasting, and structured reviews


• Ensure BDMs focus on end‑user influence, site visits, trials, pull‑through

Distributor & End‑User Strategy

• Strengthen distributor relationships through structured frameworks


• Reduce leakage by tightening distributor discipline and increase end‑user influence


• Improve tracking and conversion of end‑user demand into distributor orders

Sales Process, CRM & Pipeline Management

• Implement standardised sales processes


• Define CRM stages, required fields, next‑step compliance and activity quality standards


• Analyse pipeline health and implement improvements

Leadership in Sales Negotiations 

• Support KAMs and BDMs with tenders, pricing and key meetings


• Represent V12 with professionalism and commercial acumen senior customer levels

Marketing Agency Oversight & Integration 

• Manage V12’s outsourced full-service marketing agency, providing clear briefs, direction, and commercial priorities. 

• Ensure marketing outputs support the sales strategy: campaigns, content, product launches, events, sales enablement and lead generation. 

• Monitor the agency’s performance using KPIs linked to commercial outcomes. 

Reporting, Insight & Commercial Analysis 

• Produce high quality recurring reports covering revenue, pipeline, leakage, POD performance, activity quality, KPIs and marketing impact.


• Provide recommendations based on data, not opinion.


• Track progress against strategic initiatives and provide insight to support decision-making. 

What You Bring

Essential

• Proven success leading regional or national sales teams


• Experience managing field sales and internal support teams


• Strong negotiation skills in distributor‑led or multichannel environments


• Analytical capability and CRM discipline


• Ability to implement structure: processes, KPIs, reporting


• Experience managing marketing agencies or cross‑functional partners


• Highly organised, clear communicator, strong coach

Desirable

• Background in PPE, industrial products, or distributor‑led channels


• Experience with POD‑style structures


• Confidence using CRM and sales enablement tools

What We Offer

• Competitive salary with performance‑based incentives


• Opportunity to lead a major commercial transformation


• Supportive MD and expert external advisors


• High visibility, large impact, meaningful autonomy


• Strong team environment with future growth opportunities

Our Values

• Mutual Respect - Have respect for everyone, their time, their decisions and their feelings. 

• Step up – always looking for ways to step up in our individual roles and as a team. 

• Think team – who do I need to involve to expedite success in my activities 

• Own it – take responsibility for our decisions and actions and see them through. 


• Get Stuff Done - Effective prioritisation for maximum efficiency and meeting deadlines. 
  

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