Head of Trade Sales

Head of Trade Sales

Health & Wellness Challenger Brand

Remote (Ideally based in Greater London or within the South of England).

£70,000 - £75,000 + 25% Bonus + Car Allowance

This is the kind of role people normally join after the exciting bit has already happened.

The structure’s built.

The accounts are established.

The founder is no longer involved.

And half the job becomes internal meetings about forecasting templates.

This isn’t that.

A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly.

The brand already has momentum. Strong D2C growth. Retailers approaching them directly. Existing listings with recognised health retailers and growing wholesaler relationships.

Now they want someone commercially sharp to scale it.

You’ll own the B2B channel across health retail, pharmacy, premium grocery and wholesale - opening new accounts, growing existing ones and building the strategy alongside the founder.

There’s also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities… not just free sample distribution exercises.

They’re looking for someone who understands the health & wellness space - supplements, sports nutrition, natural products or premium FMCG - and already knows how to build relationships with buyers that actually lead somewhere.

You’ll need to bring:

Experience growing trade or national accounts
Existing contacts across health retail, pharmacy or grocery
Strong commercial instinct and relationship-building ability
Trade show experience
The ability to thrive in a high-autonomy environment

Long term, this role has serious scope as the commercial function grows.

For the right person, this is a chance to join a challenger brand at exactly the right stage - where there’s already momentum, but still huge room to make your mark.

This is an urgent role, with an ideal start date in July (or as soon as possible).

Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation
Only candidates based in UK and eligible to work in UK are allowed