Head of Workout Content & Celebrity Talent

An exciting opportunity awaits you to become the Head of Workout Content & Celebrity Talent at a trailblazing AI-powered fitness brand that is redefining the future of personalised training and interactive coaching. This revolutionary platform combines computer vision, 3D cameras, and connected weights to deliver a cutting-edge in-home fitness experience, featuring real-time form correction, rep counting, and AI-driven feedback.

This is an opportunity to work directly with Tier 1 celebrity athletes and Olympians, formulating elite workout programs that blend the latest in performance science and AI technology. You will curate and create world-class fitness content, source and manage top-tier talent, and test the AI-powered motion tracking system to ensure an unparalleled user experience.

This role is ideal for a fitness expert, coach, or trainer with a deep understanding of strength training combined with exceptional organisational skills and the ability to work at the intersection of fitness, technology, and content production.

The Role:

● Salary: Very Competitive

● Working Hours: 3 days a week

● Unlimited Holiday (self-directed time off)

Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.

Reporting to:

• The CPO

The Role...

1. Workout Content Development

• Design and develop structured workout programs, ranging from 10-minute express sessions to full 4-week structured plans across strength, yoga, boxing, dance, pilates, barre, and bodyweight training.
• Ensure each program is scientifically optimised and engaging, leveraging the expertise of world-class athletes and Olympians.
• Collaborate with trainers to incorporate cutting-edge sports science principles into training methodologies.

2. Talent Sourcing & Management

• Identify, recruit, and onboard elite fitness talent, including celebrity athletes, Olympians, and renowned trainers.
• Manage scheduling and coordination to maximise content production efficiency during studio filming sessions.
• In the near future, take ownership of talent negotiations and partnerships, securing deals with Tier 1 athletic and celebrity talent.

3. Content Production & Studio Oversight

• Plan and coordinate video shoots, ensuring the capture of 6-7 high-quality workouts per day.
• Work closely with the videography and editing teams to ensure all workout content aligns with brand guidelines and user experience expectations.
• Supervise the post-production process to ensure seamless editing and integration of AI-driven feedback into workouts.

4. AI & Product Testing

• Act as the bridge between the fitness and tech teams, testing motion tracking and providing critical feedback to improve accuracy and automated coaching responses.
• Conduct regular hands-on product testing, ensuring the form correction feedback is scientifically sound and engaging for users.
• Partner with the data science and product teams to optimise content for maximum engagement and retention.

5. Community Engagement & Coaching

• Lead interactive workout sessions, engaging users with an energetic, charismatic, and highly motivating coaching style.
• Create an immersive and compelling experience, making fitness education both fun and effective.
• Collaborate with marketing to create behind-the-scenes content, workout breakdowns, and athlete interviews to further engage the user community.

6. Strategy & Roadmap Contribution

• Work with the CPO and product team to shape the long-term content strategy and roadmap.
• Ensure workouts align with the company’s vision and user needs, continuously evolving based on user feedback and engagement data.
• Experiment with new training styles and interactive experiences, pushing the boundaries of AI-driven fitness coaching.

The Person...

• Extensive Experience in Athletics & Coaching – Background in strength training, yoga, dance, or boxing is essential.
• Engaging & Charismatic Personality – Ability to captivate and energise users during workouts.
• Strong Organisational & Leadership Skills – Experience managing high-profile talent, complex schedules, and large-scale video shoots.
• Comfortable in Front of the Camera – Confident in demonstrating and explaining technical movement execution.
• Data-Driven & Product-Minded – Ability to test and optimise AI motion tracking to enhance the user experience.
• Highly Adaptable & Detail-Oriented – Capable of working independently while coordinating across multiple teams.
• Tech-Savvy & Proficient in Digital Tools – Experience using Slack, Asana, Notion, Google Sheets, and project management platforms.

Nice to Have...

• Experience Developing Workout Content Strategies & Roadmaps
• Previous Work in a Tech-Enabled Fitness Startup
• Understanding of AI & Human-Computer Interaction
• Videography or Editing Experience
• Prior Experience Working with Motion Tracking Technology

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.