Healthcare Marketing Lead

This is a new role. That matters, because you won't be stepping into something established, you'll be building it. The role exists to support and grow our Healthcare Markets, and content in all its forms is how it does that: proposition and messaging, internal communications, and, critically, external thought leadership. You’ll work closely and directly with Healthcare teams and subject matter experts, turning their expertise into content that builds client demand for our services and helps marketing earn its seat at the table.

It's a highly visible position that requires confidence to challenge, influence, and lead. You'll create clarity from complexity, shape raw expertise into sharp, credible content, and drive performance from teams who don't report to you. This is healthcare marketing, so you'll need real experience in the sector; you can't shape credible content for MedTech, drug delivery, or life sciences clients without it.

In practice, that means owning the content agenda for each Healthcare Market and delivering it across all its forms, from proposition and messaging to internal communications and, above all, external thought leadership. You'll set the direction, lead the conversations with subject matter experts that surface and shape their thinking, and see content through from idea to published asset, making sure it lands with the right audiences and earns its place commercially. You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined-up, well-timed, commercially grounded, and performs.

Our values are important to us, and this position reinforces the need to have everyone: Proactivity, Adaptability, Client-Centricity, Collaboration, Trust

This is a hybrid role requiring 3 days per week on site.

Job Duties and Responsibilities

Own the content agenda across all its forms
This is the heart of the role. You'll decide what each Healthcare Market should be saying, to whom, and when, and turn that into a living content plan tied to commercial priorities. That spans content in all its forms: proposition and messaging, internal communications, and, critically, external thought leadership. You'll commission and orchestrate the campaigns and lead-nurture journeys that carry it, define the brief, set the direction, and hold others accountable for delivery. You'll own the performance loop, reviewing what content earns attention and what it contributes, feeding insight back, and sharpening the next round.

Develop content with our subject matter experts
Our best content comes from the expertise inside the business, and your job is to get it out. You'll lead editorial conversations with engineers, scientists, and consultants, drawing out their thinking, finding the angle that matters to clients, and shaping raw expertise into clear, credible, compelling content. That means being hands-on: structuring pieces, writing and editing where it counts, and holding the line on quality, clarity, and technical accuracy. Much of this will be external thought leadership, which is critical to how the Markets are seen and chosen. You’ll own each Sector’s messaging platform and house style, keeping communication consistent and on-point across every channel, with regular reviews to make sure we’re saying the right things to the right people.

Own Healthcare marketing strategy and planning
You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable plan with a strong editorial and content agenda at its heart. You won't be handed a playbook. You'll write one.

Work with Market Heads and senior commercial leaders
This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity. A large part of this is securing the access and time you need from subject matter experts, the people whose thinking your content depends on. You'll need to influence without authority, push back constructively, and be a trusted strategic partner, not an order-taker.

Own the digital visibility strategy for your markets
You'll be responsible for ensuring your markets are well-represented and findable across digital channels. That means owning the strategy for how market-facing content performs on the website, working with Channel Execution to ensure it is optimised for both search and AI-driven discovery (AIO). As the way clients find and evaluate professional services continues to shift, you'll stay ahead of that and make sure we're positioned where it matters. You'll also identify social communications opportunities, moments where market insight, client stories, or sector thinking should be visible, and brief Channel Execution to bring those to life. The strategy and opportunity identification sit with you, handed over to other Marketing teams to help with execution.

Drive performance management and accountability
You'll own monthly Marketing performance reporting for Healthcare Markets. That means tracking how content and campaigns perform, how they contribute to pipeline and revenue, presenting results clearly and honestly to senior stakeholders, and making recommendations based on evidence. Performance should tell a story, you'll be the one telling it.

Hold Markets accountable for using what we produce
It is not enough to produce good content and campaigns. You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed. This requires the confidence to challenge senior stakeholders when accountability is lacking.

Work with Channel Execution to optimise channel performance
You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities, that the right channels are being used to reach the right audiences, and that insight flows back from channel performance into future planning.

Things you may also be asked to help with

We are a growing function, and everyone contributes beyond their immediate remit. This might include:

• Contributing to the overall marketing calendar and planning process
• Supporting the development of sales enablement materials and proposals
• Representing marketing in commercial and sector planning conversations
• Helping shape how the wider marketing team evolves and improves
• Supporting onboarding or knowledge-sharing with newer team members
• Contributing to cross-pillar marketing initiatives where market insight is needed

What is success:

• Our Healthcare Markets refer to you for expertise, guidance, experience, best practice and ‘how to’ – you’re trusted and respected.
• You help to build and then drive each Market’s calendar with tangible outputs and measurable performances
• Through the combination of all efforts, you improve the demand of our services for ICPs through awareness, consideration and intent to engage

What will help you succeed in the role?

• A strong editorial instinct and a capable writer and editor, able to take rough, technical input and turn it into content that is clear, credible, and worth reading.
• Skilled at drawing knowledge out of busy experts, asking the right questions, spotting the story, and making it easy for them to contribute.
• A confident and credible communicator who can engage, influence, and where necessary direct senior leaders, including those outside of marketing.
• A strategic thinker who can translate commercial priorities into marketing plans, and marketing results into commercial narrative.
• Strong relationship builder who can hold their own in rooms with Market Heads and senior stakeholders while maintaining productive working relationships across the whole marketing team.
• Analytical and data-literate, able to interrogate campaign performance, identify what the data means, and make clear recommendations.
• Highly organised and able to manage competing priorities across multiple markets simultaneously.
• Comfortable in ambiguity, able to structure new approaches, and willing to build in the absence of precedent.
• A genuine collaborator who understands that individual success in this role depends on the strength of the broader team.

Experience and Education

• Essential: real experience marketing within healthcare, whether MedTech, medical devices, drug delivery, life sciences, or a closely related field. Without it, this role won’t be the right fit.
• Essential: a strong track record in content development in all its forms, from proposition and messaging to internal communications and external thought leadership, with the ability to draw content out of subject matter experts and write and edit to a high standard. This is hands-on work, not something you brief out and step away from.
• Commercial marketing experience in a B2B setting, with a clear understanding of how content and thought leadership drive pipeline and demand.
• Proven track record of working alongside and influencing senior commercial or sales leaders.
• Experience in a consultancy, professional services, or technical/innovation environment strongly preferred.
• Able to think strategically and commercially, while bringing it down to practical application and deliverables.
• Demonstrable experience in campaign planning, lead generation, and performance management.
• Degree or equivalent qualification in marketing, business, or a related discipline preferred; experience and evidence of impact will carry significant weight.

CDP delivers product development services powered by deep expertise in science, engineering, design, and strategy. We help clients solve complex challenges, accelerate innovation, and bring products to market through integrated capabilities spanning early discovery to commercial launch. We work with organisations in complex, regulated, and fast-moving markets, whilst tailoring our product development approach to sector-specific challenges, regulations, and user needs. Supporting innovation from discovery through to commercial launch. CDP is one of a small number of companies that are 100% employee-owned and people are incentivised to succeed. Partnership and teamwork across disciplines are embedded deeply in our culture, because you never know where the best ideas will come from. As part of our benefits package, we offer:

• flexible working
• a discretionary bonus
• excellent learning and development opportunities
• a 12% non-contributory pension
• private healthcare
• electric vehicle lease salary sacrifice scheme
• share incentive plan
• 33 days holiday inclusive of bank holidays