Inbound Sales Team Lead – UK + New Markets

About the team

The UK Inbound Sales team is the first point of contact for merchants who've already shown interest in SumUp and that warm intent is a real advantage. The team works quickly to qualify, engage, and convert leads into long-term customers by matching the right SumUp solutions to each merchant's needs. This is a pivotal moment for the team: we're scaling into new European markets, and this role sits right at the centre of that growth. As Team Lead, you'll shape how we sell, how we coach, and how we scale, with direct influence over team performance, hiring, and the way we build out new markets from the ground up.

What you'll do

• Lead, coach, and develop a team of Account Executives, running regular one-to-ones, performance reviews, and team sessions to build a high-performing, motivated sales culture


• Track and analyse key sales metrics, including lead-to-SQL and SQL-to-deal conversion rates,sing CRM data to spot trends and implement targeted improvements


• Build and refine sales processes, playbooks, and best practices that improve efficiency and closing rates across the team


• Act as the bridge between sales, marketing, and other internal teams, feeding back on lead quality and helping align efforts across the business


• Support the hiring and onboarding of new Account Executives as we scale into new markets, with a goal of growing the team to six

You'll be great for this role if…

• Experience in a closing sales role, with a strong track record of hitting and exceeding targets


• Demonstrated ability to mentor, motivate, and develop others — whether formally or informally


• Strong analytical skills and comfort working with CRM tools (such as Salesforce) to make data-informed decisions


• Ability to balance hands-on selling with team management in a fast-moving environment


• Resilience and adaptability when navigating change, new markets, or shifting priorities

Why you should join SumUp

• Opportunity to work with a truly global, multicultural team from our London Bridge Office 


• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced


• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success


• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves


• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education


• Health matters: private health insurance, including optical and dental


• Life made easier: salary-sacrifice commuter benefits via Gogeta


• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)


• Peace of mind: life insurance from MetLife for 2× your salary


• Break4me: 1-month sabbatical after 3 years of service


• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.