Individual Giving Manager (Acquisition)

Individual Giving Manager (Acquisition)

Salisbury | £40,000-£43,000

If you're a driven individual giving professional looking for a role with real strategic weight, and a cause that will genuinely move you, this is could be the perfect next role for you.

This Trust has supported military veterans and their families in Nepal for nearly 60 years. These veterans have served in the British Army for more than 200 years as soldiers of extraordinary courage, loyalty, and bravery. When their service ends, we make sure they are not forgotten. We deliver financial aid, medical support, clean water, education and housing through 21 Area Welfare Centres in Nepal and India, supported by a passionate UK fundraising team based in Salisbury.

The opportunity

You will lead the Trust's acquisition programme; growing our donor base across direct mail, digital, telephone and mid-value channels. This is not a delivery-only role. You will shape strategy, manage agency relationships, own the new donor welcome journey, and work closely with the Individual Giving Manager (Stewardship) to ensure every new supporter is set up for a long-term relationship with us.

There is also something this role offers that very few can: the chance to visit Nepal and see, first-hand, the difference your fundraising makes.

What you will be doing

• Developing and implementing acquisition strategy


• Delivering integrated multi-channel campaigns


• Managing the conversion of one-off donors to regular givers


• Developing and owning the new donor welcome journey


• Monitoring campaign performance, collaborating with creative agencies, and continually testing and refining to optimise results


• Managing income and expenditure budgets with support from the Head of Fundraising


• Working with the Legacy Administration team on legacy marketing for new and existing donors


• Ensuring all campaigns comply with GDPR, Gift Aid and data protection requirements

What we're looking for

• A proven track record in individual giving or direct marketing; hitting targets, managing budgets, delivering campaigns


• Experience across omnichannel acquisition: mail, digital, telephone


• Strong analytical instincts; you use data to make decisions, not just report on them


• Good creative judgement and confidence working with external agencies


• Solid knowledge of GDPR and Gift Aid in a fundraising context


• A collaborative, can-do approach and genuine commitment to the cause

What's on offer

• £40,000 - £43,000 depending on experience


• Up to 10% employer pension contribution


• Enhanced maternity and paternity pay


• Trips to Nepal to see the Trust's work first-hand


• Hybrid working from our Salisbury office


• 25 days annual leave plus Bank Holidays, EAP, free parking

Location: Salisbury, Wiltshire (hybrid)

Salary: £40,000 - £43,000 depending on experience

Contract: Permanent

Deadline: Midday, Monday 13 July 2026

Ready to apply?

Formal application is via CV and supporting statement (max 1 page) outlining why you are interested in this role and how you fit the person specification.

In the first instance, please send your CV to Philippa at Charity People - [email protected] - if your CV matches what we're looking for we'll be in touch with the full candidate pack and lots more details.

Closing: midday on Monday, 13 July 2026.



We sometimes close roles ahead of the deadline when we find the right person. Don't sit on it, apply early.

A note on AI: we embrace new ways of working, but your application should be authentically yours. Feel free to use AI to organise your thinking if it helps, but we want to hear your voice, your experience, and what genuinely draws you to this role.

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you.



Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.