Influence Manager - 6 Month FTC

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Influence Manager - 6 Month FTC

Department : PR & Influence

Location : London 

Contract type: 6 - Month Fixed-Term Contract

Full Time/Part time: Full Time

Working Pattern: Hybrid 3:2

Reporting into: Account Director / Business Director 

About Ogilvy: 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.  

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. 

The Role: 

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, Influence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification, vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up to date with cultural/social trends and customers' views and attitudes.

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities:

• To work with the Head of Influence and an Influence Executive to develop the client portfolio to increase their market share with the influencer strategy


• The role involves leading the influencer plan across brands and working with the integrated Ogilvy team to support all brand activity


• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.


• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients.


• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.


• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.


• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.


• Present creative and sell content solutions to internal stakeholders and new and existing clients.


• Building client trust and relationships to deliver great results and continue to increase the influence portfolio of brands


• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work.


• Develop the campaigns 

General Responsibilities:

• Manage the influencer database and ensure it is up to date.


• Stay up to date with cultural/social trends and customers' views and attitudes.


• Assist in the development and participation in promoting our influencer offering across the business.


• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.


• A passion for influencer marketing with a minimum of two years' experience in the field.


• Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.


• A keen interest in all things social and an avid follower of relevant news and trends.

Requirements:

• Experience in working in a regulated category such as beauty


• Experience in culture driving campaigns in beauty, lifestyle (Nice to have) 


• Strong understanding of influencer marketing trends and social media platforms.


• Excellent communication, project management, and organisational skills.


• Experience in a fast-paced agency environment


• Demonstrated experience in building consistently productive relationships.


• The ability to remain optimistic under pressure.


• Strong experience in key stakeholder management.


• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.


• Proven experience of integrating digital and social media in campaign activity.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day 


• Bupa Healthcare


• Enhanced Maternity, Adoption and Shared Parental Leave


• We have a Flexible Working Model with core working hours: 10am – 4pm


• A 1.5:1 Matching Pension Structure


• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 


• Season Ticket Loan and Cycle to Work Scheme


• Life Assurance