Influencer Marketing Executive

The role of Influencer & PR Manager involves managing and expanding influencer partnerships and PR initiatives to enhance brand visibility and engagement. This position requires a strategic mindset to develop campaigns that achieve the desired business outcomes for two flagship brands.

Client Details

This is an opportunity to join a mid-sized company within the consumer publishing sector, specialising in marketing and client support. The company focuses on delivering tailored solutions to meet clients' needs, fostering professional growth and innovation within its team.

Description

• Identify and build relationships with suitable influencers to align with marketing campaigns.
• Manage and track influencer partnerships to ensure successful delivery of campaign objectives.
• Collaborate with internal teams to create compelling PR campaign content and strategies.
• Monitor campaign performance and provide actionable insights for optimisation.
• Build tools, toolkits, and training to help influencers thrive in our ecosystem.
• Stay updated on industry trends and competitor activities to identify new opportunities.
• Maintain accurate records of campaigns, budgets, and performance metrics.
• Support the broader marketing team in achieving department goals.

Profile

A successful Influencer Marketing Executive should have:

• Proven experience in influencer, community or PR marketing from any industry.
• Strong project management skills to balance multiple projects at the same time.
• Excellent commercial and relationship-building skills.
• Ability to analyse data and provide insights to improve campaign performance.
• A keen eye for detail and organisational skills to manage multiple campaigns simultaneously.
• Familiarity with marketing software and tools to track and report campaign results.

Job Offer

• Salary of up to £35K per annum.
• Hybrid working - 3 days in the office in Hertfordshire.
• Permanent role offering stability and career development opportunities.
• Supportive work environment within a growing digital team.
• Company benefits and a focus on work-life balance.