Inside Sales & Lead Generation Manager

Lead
Generation & Outbound Prospecting

•        Own and execute a multi -channel
outbound prospecting strategy including cold outreach (email, LinkedIn, phone),
targeted campaigns, and event follow -up.

•        Build and maintain a qualified
prospect list of 20+ UK and 10+ European EdTech Services targets, segmented by
service line fit and buyer persona.

•        Leverage tools such as LinkedIn
Sales Navigator, intent data platforms, CRM, and any available marketing
automation to identify and engage decision -makers in HE, Corporates, and
Awarding Bodies.

•        Develop and test outbound
messaging sequences that resonate with EdTech buyers — framing Excelsoft as a
specialist partner, not a generalist supplier.

•        Identify and engage warm leads
from events, webinars, content downloads, and referrals — ensuring no lead
falls through the cracks.

Pipeline
Development & Qualification

•        Conduct high -quality discovery
calls to uncover genuine EdTech needs, budget authority, and decision -making
timelines.

•        Qualify opportunities against a
defined ICP (Ideal Customer Profile) before passing to the Sales Director or
Sales Executives.

•        Maintain a consistent weekly
flow of qualified EdTech Services leads into CRM, ensuring all contact records,
notes, and opportunity stages are accurately updated.

•        Target 8–10 discovery calls per
month in the first 90 days, scaling as the pipeline matures.

Collaboration
with India Support Team

•        Work closely with the
India -based lead generation team to coordinate prospecting efforts, brief them
on UK/Europe ICP criteria, and review lead quality regularly.

•        Provide clear, actionable
briefings to the India team on target lists, messaging, and priority sectors —
ensuring alignment without micromanagement.

•        Feed market intelligence from
UK/Europe prospect conversations back to the India team to continuously sharpen
targeting.

Market
Intelligence & Portfolio Positioning

•        Develop a strong working
knowledge of Excelsoft's EdTech Services portfolio across all five service
lines: Learning Platform Services, Digital Assessment & Credentialling,
Content Development & Curriculum Design, EdTech Consulting & Transformation,
and Managed Learning Services.

•        Stay current with EdTech market
trends in UK and Europe — including digital transformation in HE, skills
mandates in corporates, and Awarding Body modernisation — to inform outreach
messaging.

•        Identify emerging
opportunities, new buyer personas, or adjacent markets and share findings with
the Sales Director.

Reporting
& CRM Hygiene

•        Maintain rigorous CRM
discipline — all activity, calls, emails, and pipeline updates logged in real
time.

•        Provide a weekly lead
generation report to the Sales Director covering: contacts made, calls
completed, leads qualified, pipeline value added, and any blockers.

•        Contribute to monthly and
quarterly pipeline reviews with accurate, up -to -date data.

Requirements

Essential
Experience & Skills

•        Proven track record in inside
sales, lead generation, or business development — ideally within EdTech, SaaS,
or professional services.

•        Demonstrable experience
generating leads and building pipeline independently, without relying solely on
inbound or marketing -sourced leads.

•        Strong outbound prospecting
skills across multiple channels: LinkedIn, email sequences, cold calling, and
event -based follow -up.

•        Ability to run structured
discovery calls and qualify opportunities against buyer criteria and ICP.

•        Excellent written and verbal
communication — able to craft compelling outreach that cuts through, and to
hold credible conversations with senior buyers in HE or Corporates.

•        Self -starter mindset:
comfortable operating independently, setting your own daily priorities, and
driving activity without close supervision.

•        CRM proficiency (Salesforce,
HubSpot, or equivalent) with strong data hygiene habits.

•        Comfortable working across time
zones and collaborating with a remote India -based support team.

Benefits

•        A specialist EdTech business
with a clear growth strategy and real market momentum — you will not be selling
generic solutions.

•        A senior, empowered individual
contributor role with direct impact on the company's growth trajectory.

•        Backed by an India -based lead
generation and presales team — you have support, but you own the strategy.

•        Opportunity to shape how
Excelsoft goes to market in UK and Europe as the EdTech Services portfolio
grows.

•        Competitive base salary and
benefits package.