Insight Director

Job Description:

We are looking for someone who is capable of generating actionable insights and telling meaningful stories to our clients. They will deliver best-in-class data-driven products and solutions that help drive profitable client growth.

Acting as a thought-leader, this person will also drive product innovation and keep abreast of industry and competitor developments. There is also potential line management of other Insight, Analytics and Data experts as the team grows and develops.

The position is in a fast moving and dynamic team. Deadlines can often be tight and therefore we require someone who is able to work under pressure and on their own initiative. Given the rapidly changing media landscape we welcome pro-active suggestions on how to continually improve our product offering, and part of the role would be to get involved in helping develop our product portfolio.

Key Responsibilities

1. Client Engagement & New Business

• Work with client planning and strategy teams to identify new research opportunities for clients, and create proposals that detail the most appropriate methodologies to meet client needs.
• Provide insight and support to new business pitches, including pitch presentations.
• Liaise with internal departments and clients to ensure all relevant information is collected and that all output is action orientated.

2. Project Leadership & Delivery

• Lead consumer insight and effectiveness research projects from end to end, including liaising with third-party suppliers, client handling, questionnaire/discussion guide writing, project set-up, testing and checking, analysis and reporting, QA and debriefing.
• Understand individual, company and network skills and capabilities in order to fulfil briefs.
• Brief other team members clearly on projects where necessary.

3. Insight & Thought Leadership

• Add meaningful insight and market context to findings.
• Challenge current thinking and research where appropriate.
• Keep up to date with developments in the industry.

4. People & Commercial Management

• Supervise Manager and Executive level team members, including day-to-day management, personal development and career management.
• Keep track of the financial status of projects, including logging all leads, issuing supplier POs and assisting client teams in billing delivered projects.

Required experience/skills

• Minimum 7 years’ experience in a media insight role.
• Excellent understanding of quantitative research techniques (e.g. surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel etc.).
• Strong understanding of, and experience in using, media planning systems.
• Excellent communication and presentation skills, including new business pitch presentations.
• Ability to create clear proposals to sell in projects.
• Ability to brief team members clearly, explaining what is expected and working with them to ensure output matches the brief.
• Ability to manage projects from end to end independently.
• Ability to structure and communicate insights with clarity and simplicity using a multitude of data sources.
• Collaborative approach when working with agency partners.
• Excellent time management skills, with the ability to multi-task and manage multiple projects at any one time.

Desirable skills and expertise

• Understanding of qualitative research techniques (e.g. focus groups).
• Experience with social listening tools (e.g. Brandwatch).
• People management experience.

ABOUT DENTSU INTERNATIONAL   
 

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com 

WORKING WITH US 

Joining dentsu international, you’ll join a team of 48,000 people.  It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences.  We offer exciting challenges, memorable experiences, and opportunities to shape your future. 

DIVERSITY AND INCLUSION 
 

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. 

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. 

#LI-Hybrid #LI-Amplifi

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