Insight Manager

The role

We’re looking for an Insight Manager to join our growing insights team at Mumsnet. You’ll own the delivery of research projects from commission to final presentation, work across quantitative and qualitative methods, and help shape how we use community data and our 20,000-strong Mumsnet Voices panel to answer the questions that matter to our clients.

It’s an exciting time for Mumsnet Insight. We’re expanding our research capabilities with both established and innovative approaches — including proprietary AI and NLP tools such as MumsGPT — and there’s real scope to shape what the function becomes.

Beyond core research, you’ll also support our commercial team by contributing insight-led content to brand partnership pitches. This means turning audience data and community intelligence into compelling stories that help our sales team win partnership briefs. If you’re someone who gets a kick out of finding the story in data — and then making that story land with different audiences — this role will suit you.

This is a small, hands-on team. You’ll be given genuine responsibility and autonomy, and you’ll work closely with colleagues across Insight, Marketing, Brand Partnerships, and Campaigns.

What you’ll be doing

Research delivery

• Managing research projects end-to-end: from briefing and methodology design through to data collection, analysis, and final reporting.
• Working across a range of methods including social listening, online surveys, qualitative discussion, and community platform data analysis.
• Developing story-driven reports and presentations that translate findings into clear, actionable insight for clients across sectors including finance, charity, and FMCG.
• Contributing to research proposals and helping to win new client work.
• Liaising with Mumsnet members to encourage participation in Insight projects and the Mumsnet Voices panel.

Commercial & partnerships support

• Pulling together audience insight, community data, and topical trends to support brand partnership pitch decks.
• Working with the Brand Partnerships team to identify data stories that strengthen our commercial propositions.
• Compiling topical insight packs for internal teams including Marketing, Brand Partnerships, and Campaigns.

What we’re looking for

• Genuine curiosity about people, behaviour, and what drives decision-making.
• The ability to find the story in a dataset and communicate it clearly — whether that’s in a client debrief, a pitch deck, or an internal update.
• Strong organisational skills and the ability to manage multiple projects and deadlines without things slipping.
• Confidence presenting findings to clients and colleagues.
• Excellent written communication: clear, precise, and jargon-free.
• A collaborative working style with the initiative to take ownership when needed.
• Comfortable working with both quantitative and qualitative data.
• Proficiency with standard research and presentation tools (Google Workspace, survey platforms, or equivalent).

It’d be great if you also had

• 2–4 years’ experience in a research, insight, or strategy role (agency or in-house).
• Experience with survey scripting, data processing tools, or social listening platforms.
• Familiarity with conversational or qualitative analysis techniques.
• Experience contributing to commercial pitches or client-facing proposals.
• An interest in AI-assisted research methods or natural language processing.

How we’ll support you

• Regular one-to-ones with your line manager to review progress, set priorities, and provide support.
• Annual appraisal and clear development conversations.
• Cross-training across relevant internal teams when you join.
• Ongoing on-the-job coaching from your line manager and the wider team.

• Salary: £35,000 - £37,000
• Hybrid working — 2 days in the London office (Wednesday & Thursday)
• 10 Weeks Work from Anywhere
• ChatGPT Pro Account for AI learning
• Real autonomy and ownership from day one
• The chance to work on projects that shape how one of the UK's best-known digital brands operates
• Buy More Holiday Scheme — Sometimes 25 days just isn't enough
• Cycle2Work Scheme*
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme*
• Leisure & Retail Perks via Perkbox
• BUPA Private Medical or Dental Cover*
• Enhanced Parental Leave
• Monthly Team Social Events
• Annual Team Bonus Opportunities

Benefits with an asterisk are eligible upon successful completion of probationary period.