Insights manager

ABOUT US Are you an experienced Insights professional, with a questioning mind and a depth of knowledge and skills in understanding and interpreting consumer behaviour?

STV is Scotland’s home of news, entertainment and drama, serving audiences with quality content on air, online, and on-demand.

STV’s broadcast channel reaches 3 million viewers each month, while STV Player is now pre-installed in three quarters of the UK’s connected TV homes.

Multi-genre production company STV Studios - one of the UK’s leading content businesses - has an impressive track-record of success across a wide range of broadcasters.

Based in STV’s Pacific Quay office in Glasgow, the Consumer Insights team provide audience insights for teams across the company, including Commercial, News, Marketing, STV Player, PR, and STV Studios.

As well as analysing viewing trends and programme performance, the team work closely with Scot Pulse – Scotland’s largest consumer panel – to create online surveys that gain a deeper understanding of what consumers think.

An exciting opportunity has arisen for an experienced Insights professional to lead the Insights team and take an active role in turning audience and viewing data into compelling insights to support decision making.

KEY RESPONSIBILITIES

• Work closely with a wide range of internal teams including marketing, commercial, editorial and digital to provide monthly and ad hoc reports.

• Interrogation and collation of research information from third party databases and presentation of this information in a fresh and engaging way.

• Delivering insightful and engaging presentations to internal and external stakeholders.

• Responsible for the personal development and performance of the Insights team members through direct line management.

• Ensure reports, ranging from top performing programme reports to the evaluation of advertising campaigns, are delivered on time and to a high standard using bespoke media systems.

• Conduct quantitative research projects including selecting sampling, questionnaire design, interpretation and data analysis of quantitative results, assisting in the writing and delivering of presentations.

• Evaluate viewing trends/behaviours and the impact emerging platforms and technology is changing the landscape.

• Assist in any other aspect of the work of the Company as reasonably required.

SKILLS AND EXPERIENCE

• A minimum of 3 years’ experience as an Insights Manager, Senior Insights Executive or related role, ideally gained in a media environment, skilled and experienced in research and data analysis is essential.

• Demonstrable depth of understanding and interpretation of BARB data.

• Expertise in working with Advantage from Techedge is desirable across the full suite of applications e.g.

as broadcast, as viewed and K2.

• Strong analytical skills and the ability to interrogate large volumes of complex data and form valuable insights.

• Experience in the design and delivery of visually appealing presentations, presenting large volumes of data in clear and understandable formats.

• Demonstrable experience in market research, coupled with a good working knowledge of quantitative research methodologies.

• Experience of designing questionnaires (preferably including web-based surveys) and managing quantitative research projects from briefing stage to end results.

• Proven experience of managing teams and being a mentor who encourages development.

• Strong verbal and written communication skills; assertiveness and confidence to liaise with senior stakeholders across the business.

• Advanced knowledge and applications Power Point and MS Excel, including pivot tables and formula, is essential.

• A high level of accuracy and attention to detail.

• Use of own initiative, pro-activity and drive to manage a high volume of work and conflicting priorities calmly and effectively.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you.

To apply, please send a CV and covering letter to [email protected] by 17 May 2024

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.

Please let us know if you have any access requirements to support your application by emailing [email protected].