Job: Head of Digital in London, United Kingdom

Job Description

Digital Director

£100,000–£120,000 + bonus

London (2 days per week)

Our client

We're supporting a growing digital healthcare consultancy following its acquisition by a leading healthcare business. With ambitious expansion plans and a growing client base, the agency is looking for a Digital Director to help shape its next stage of growth.

The agency specialises in helping healthcare businesses acquire customers and grow through Paid Media, SEO, GEO, websites, CRM, content and marketing automation.

AI is central to its strategy, with a focus on applying emerging technology to improve client performance, develop new services and make digital marketing more effective.

The role offers the opportunity to work closely with the CEO, influence the direction of the agency and potentially progress into a broader MD/COO-type leadership position as the business scales.

The role

The Digital Director will lead digital strategy, client performance and team development, with particular emphasis on Paid Search, SEO and GEO.

We're looking for someone who combines strong search marketing expertise with commercial awareness, agency leadership and practical experience applying AI to digital marketing.

You'll work closely with the CEO to develop the agency's offering, improve delivery and support its growth, while remaining close enough to the work to challenge strategies and guide specialist teams.

Some of things you'll be involved in

Lead integrated Paid Search, SEO and GEO strategies that deliver measurable client growth.
Oversee campaign performance, strategic optimisation and delivery across digital channels.
Act as a senior advisor to clients, translating commercial objectives into effective marketing programmes.
Lead and develop the digital team, supporting recruitment, training and performance.
Identify opportunities to grow client accounts and develop the agency's service offering.
Drive the adoption of AI across digital strategy, marketing automation, reporting and internal workflows.
Oversee client reviews, presenting performance insights and strategic recommendations.
Develop testing frameworks to improve acquisition, conversion and ROI.
Work closely with the CEO on agency growth, operational improvements and longer-term strategy.Ensure marketing activity complies with healthcare regulations and best practices.

The ideal Digital Director has

Strong agency experience, including leading digital teams and managing client relationships.
Deep expertise across Paid Search and SEO, with the ability to develop integrated strategies and guide specialist teams.
Experience developing digital strategies for SMEs, local businesses or multi-location clients.
Knowledge of Local SEO, GEO and emerging AI search platforms.
Practical experience implementing AI tools, automation or AI-driven marketing strategies.
Commercial experience, including client growth, service development and managing performance against business objectives.
Wider digital knowledge across Paid Social, CRO, CRM, websites and email marketing.
Strong analytical skills, including GA4, attribution and performance measurement.
The ability to balance strategic leadership with sufficient technical understanding to challenge and support delivery.

The perks

25 days holiday + bank holidays + your birthday off.
Flexible working over Christmas / New Year in addition to holiday allowance.
Bonus scheme.
A budget for tailored learning and development, including industry events.
Company laptop.
Pension contributions.
Hybrid working.
1–2 work retreats per annum.
Mental wellness support and Headspace subscription.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.